Feeds

Would you rip'n'replace your IT for Simplivity kit? Upstart reckons so

Storage-compute box maker aiming for $200m-a-year sales

Beginner's guide to SSL certificates

Blocks and Files Simplivity makes scale-out converged server-storage Omnicubes, and you have to rip-and-replace your IT infrastructure to make the best use of them. This sounds like a hard sell, but many of its customers are doing just that as the startup heads towards a $200m run-rate.

The company was founded in September 2009, and it spent three and half years – to April 2013 – writing code running on Linux before its first product reached general availability. Founder Doron Kempel bankrolled it for the first year and then went to VCs for A, B and C-rounds of funding with some $101m raised in total.

It has sold its Omnicube kit for five quarters now, and has 260 partners worldwide, being a 100 per cent channel company.

Competitor Nutanix has reached a $200m revenue run-rate in its eleventh quarter of shipping products. Kempel said: "We'll get to a $200 million run rate in our eighth quarter."

But Dell has struck an OEM deal with Nutanix. Will Simplivity be able to keep up?

Kempel said customers like the fact that as soon as data hits an Omnicube it is deduped and compressed and stays that way forever in the Omnicube universe, including replication to other Omnicubes. Rehydration only happens when it exits Simplivity's domain. Customers have achieved 20:1 and even 30:1 data reduction ratios; that's Kempel's claim.

The dedupe and compression is carried out by a PCIe accelerator card, with an FPGA and NVRAM on it, with two exceptions; running Omnicube software on a laptop or as a virtual machine in the Amazon cloud. Then the dedupe and compression is done by software.

Only one VMware admin person is needed to manage a customer's set of Omnicubes, wherever they are deployed, which, Kempel says, radically cuts management costs.

Simplivity customer data shows:

  • Some 1,000 Omnicubes have been deployed.
  • There are "hundreds of customers".
  • 60 per cent of Omnicube applications are databases.
  • 65 per cent of its customers run all their IT on Omnicubes in two or more sites.
  • Some started doing this six months after the kit went on general availability; Kempel mentions regional banks in the US.
  • Sixty cities in New York state are Simplivity customers.

Simplivity's headcount was 100 people in August 2013, 200 people in February 2014, 300 in June 2014 and is 350 now, in August. There are about 140 engineers and 120 sales heads, with as many field people in EMEA as there are in the US. Altogether there are some 60 employees in the EMEA region.

Reaching a $200m run-rate eight quarters after first shipping means achieving a $50m quarter. Kempel founded data deduper Diligent with Moshe Yanai, and sold it to IBM for about $200m, so I wouldn't bet against him.

With Major League Baseball being a customer, it looks like Simplivity has scored a home run. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.