Feeds

Brit kids match 45-year-old fogies' tech skill level by the age of 6

Ofcom paints a picture of upside-town tech Britain

New hybrid storage solutions

The British children of today – who have rarely heard the chirping of a dial-up connection – have matched middle-aged folks' tech ability by the age of six, new Ofcom research has claimed.

A report (PDF) produced by Blighty's communications regulator has sketched a topsy-turvy image of connected Britain, where kids are way more digitally savvy than their decrepit parents.

Adolescents aged 14 and 15 are the most digitally savvy age group in Britain, the report claimed. These results are based on a survey of 2,000 adults and 800 children intended to investigate all the markets Ofcom regulates and "better understand people's technology literacy".

Each participant was given a "digital quotient" (DQ) score, which reflects their ability to saddle the bucking bronco that is modern technology. According to the survey, six-year-olds have the same DQ as 45-year-olds, while 60 per cent of people aged 55 or over have a below average DQ.

"We hit our peak confidence and understanding of digital communications and technology when we are in our mid-teens; this drops gradually up to our late 50s and then falls rapidly from 60 and beyond," Ofcom said.

The research is contained in the eleventh annual Communications Market report, which also analyses the state of the marketing industry within the TV, radio, telecoms and post sectors.

Other nuggets include the claim that Mr or Mrs Average of Blightyshire spends more time using media or communications each day than they do sleeping, at eight hours 41 minutes compared to eight hours 21 minutes. Young 'uns aged between 16 and 24 have mastered the art of multitasking, squeezing 14 hours of media use into just nine hours and 8 minutes.

Some 44 per cent of homes contain at least one fondleslab, up from 24 per cent a year ago. This has played a role in introducing the elderly to the internet.

"For years there has been a very stubborn resistance by the over 65s to accessing the internet," said James Thickett, research director at Ofcom. "In the last three years we have seen that change and we think that's down to tablets."

Spend on digital advertising was estimated to be worth £6.3bn in 2013 – a 15.2 per cent improvement on 2012.

Just under 60 per cent of people use a video-streaming service, and just under half said they'd had used a streaming music site in the past year. Hearteningly, more than 84 per cent of those surveyed still owned dusty old paper books. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
Heavy VPN users are probably pirates, says BBC
And ISPs should nab 'em on our behalf
Former Bitcoin Foundation chair pleads guilty to money-laundering charge
Charlie Shrem plea deal could still get him five YEARS in chokey
NORKS ban Wi-Fi and satellite internet at embassies
Crackdown on tardy diplomatic sysadmins providing accidental unfiltered internet access
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
FAIL.GOV – Government asks Dropbox for accounts that don't exist
Storage locker's transparency report shows rise in government data gobble attempts
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.