OK Google: Gobble chat app Emu. OK Google, now shut down Emu

Let's say this acquisition moved me ... to a BIGGER house

Internet Security Threat Report 2014

Google has confirmed that it has opened up its wallet to acquire the development team behind the mobile chat app Emu.

The web giant has not said what Emu's developers will work on at the Chocolate Factory, but we do know that the new jobs will not include maintaining any of the startup's products.

Members of the Emu team posted Wednesday that they had been gobbled by Google and will shut down later this month. When that happens, Emu's mobile app will also cease to be.

"As of August 25, 2014, we’ll be shutting down the Emu iPhone app. It will no longer be available in the App Store, and existing users won’t be able to send, receive, or download messages," the upstarts wrote.

"We know it's an inconvenience, and we regret that."

A Google spokesperson confirmed to The Reg that it had indeed struck a deal to acqui-hire Emu, but declined to go into any further detail.

Boasting former members of Google, Yahoo! and Apple's Siri project, Emu had pitched itself as a combination of a texting tool and a personal assistant. The app can share images, and use one's location and process language to look up and present information about one's surroundings, such as restaurant suggestions, maps and ticket ordering.

While nobody is saying just how Emu is going to be put to use at Google, it's not hard to see where the skills of the team would be of use to platforms such as Google Now and Hangouts. In the meantime, iPhone users should make the most of their last remaining days with the Emu app. ®

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story


Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.