Feeds

Trying to sell your house? It'd better have KILLER mobile coverage

More NB than transport links to next-gen buyers - study

Providing a secure and efficient Helpdesk

Young property buyers see mobile coverage as a more important when it comes to choosing a location – rating it as more important than proximity to schools and transport or local crime rates, says a report commissioned by mobile survey company RootMetrics.

It’s long been known that the main reason people change mobile networks is the quality of their mobile signal at home. Now Rootmetrics is saying people are choosing their home based on the quality of their mobile service.

Their findings show that 45 per cent of 18- to 35-year-olds rank mobile as the most important consideration when buying a new property, way ahead of crime at 21 per cent, transport links at 18 per cent and schools 17 per cent. El Reg feels bound to point out that the majority of people being surveyed in this group will be too young for schools to be a consideration.

For the survey, Rootmetrics asked more than 2,000 UK residents what their priorities where when buying a phone. Older people are less fussy than the young: only 26 per cent of people over 55 considered mobile coverage the most important factor in house hunting.

Yet there is a difference between most important and important: on average, nearly half of those surveyed (49 per cent) would reconsider buying or renting a home if they knew mobile coverage there was poor. One explanation for this finding is that over half the respondents (51 per cent) are currently experiencing recurring problems with their mobile phone performance at home.

Bill Moore, CEO and President of RootMetrics, comments: “Our unbiased testing shows consumers how mobile networks perform in real-world situations, and we have a number of resources that can help you make better mobile decisions.”

It remains to be seen if estate agents will put mobile coverage details on their property pitches. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.