Feeds

Microsoft stands on shore as tablet-laden boat sails away

Brit buyers still not falling for Windows' charms

Choosing a cloud hosting partner with confidence

The good citizens of Britain are still giving Windows 8 and 8.1 fondleslabs a wide berth, official figures from disties has confirmed.

More than 596k slate tabs were shipped out to UK resellers and retailers in Q2, up 27.8 per cent year-on-year with the vast majority of them (nearly 406k) were running on Google’s Android operating system.

This means that Microsoft’s arch enemy bulked out sales by 38.2 per cent versus the same period in 2013.

In comparison, Apple flogged a little over 178k iPads, up 7.7 per cent and punters bought approximately 10k Windows-based devices, up 45 per cent.

“We are seeing an increase in Windows, but off a relatively small base,” Marie-Christine Pygott, Context senior analyst at Context told us, “uptake isn’t quite what the vendors were hoping for”.

One reason is “Windows 8 itself”, the Context beanie added - consumers have tended to prefer the OS they use on their smartphone, and Microsoft’s App Store is not as developed as its competitors.

In the case of businesses, outside of several verticals that include healthcare and retail, there is a “reluctance to deploy Windows 8 [or 8.1] based systems, they are trying to [move to the] right usage scenario and tablets are still considered as secondary devices,” said Pygott.

According to Gartner, Windows is estimated to account for 14.4 per cent of the 2.59 billion devices forecasted to ship in 2015, predicting Microsoft will continue to struggle to make inroads beyond the classic PC.

Tab sales into the distribution channel has slowed markedly this year as the tab revolutions burns out - those triple-digit growth rates can only continue for so long - and replacement cycles kick in.

Context told us that feedback from some vendors is they expect demand to slow as the year progresses.

We have asked Microsoft for comment but typically it prefers not to comment on analyst figures, especially ones that don’t fit with its view of the world. We are still awaiting word from the denizens in Thames Valley.

Context said it was was unable to give us a run-down of the top five branded tab hardware vendors due to commercial confidentiality. ®

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.