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Forrester says Australia, not China, is next boom market for cloud

It's cloudy but fine down under, analyst says

Internet Security Threat Report 2014

Cloud vendors that have done alright in Europe and North American should head to Australia to find their next growth market, according to analyst outfit Forrester.

Veep and principal analyst serving infrastructure and operations professionals James Staten says Australia may lack China's or India's size, and is an expensive place to do business, but “has significant enough similarities to the western world — a well-educated populace, a high income citizenship and desire for new technologies and innovations — to make success here far easier.”

Staten also says Australia “has a key advantage over its Asian peers: higher acceptance of cloud services.”

“On key technology trends, Australia has been very quick to move from experimentation to full-market adoption. And that pattern is playing out today with cloud services,” Staten adds, before going on to laud local businesses as doing more clever cloudy things than Forrester anticipated when it set out on its research.

“Bottom line: If you haven’t prioritized the Australian market and incorporated the use of cloud services to reach and serve it, you may be missing out on a fast and profitable business opportunity,” he concludes. “Other Asian countries are harder and more costly to penetrate.” ®

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