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Actor and sometime “singer” William Shatner has unloaded on Facebook's newest app, the ”Mentions” tool The Social NetworkTM says helps “actors, athletes, musicians and other influencers to discover and join conversations on Facebook.”

Shatner took the app for a spin, then shared his thoughts about it on his Tumblr.

Long story short: “I’m not quite sure why Facebook released this app for 'celebrities'.”

“ It seems to be ill conceived,” Shatner writes. “I will probably use it to post to my Facebook when I’m on my phone but it doesn’t allow for mail or groups. I will continue to use my regular Facebook App as well as the Pages app.”

Shatner reached that conclusion after his exploration didn't uncover much that he couldn't already do with Facebook's Pages app or normal, boring, vanilla app. While Mentions does include some new functionality he quite likes, he says the app doesn't offer enough to wean him off Facebook's other offerings.

He also wonders why the first thing a celebrity has to do when installing Mentions is follow another celebrity.

Facebook says “Mentions is only available to public figures with verified Pages,” so sadly there's not much chance of taking it for a spin to see if Shatner's assessment is based on inspired intuition, like Kirk, or needs a little Spock-like logic to make his review valid.

Another celebrity, Mark Zuckerberg, may not care either way. ®

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