Feeds

You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary

And we shall go about telling people you smell. No, not really

Security for virtualized datacentres

A UK government-backed scheme to curtail the widespread use of pirated copies of music, television and film has officially been launched and - as expected - comes without any harsh penalties being threatened against persistent offenders.

Instead, millions of pounds of taxpayers' money has been chucked at an education programme to convince young and old alike to stop nicking content.

The band of piracy botherers, dubbed Creative Content UK, has support from Britain's major ISPs, entertainment giants and cross-party backing from Westminster.

An awareness campaign, propped up by £3.5m in public funds, will be trumpeted by the group in spring 2015. It will attempt "to create wider appreciation of the value and benefits of entertainment content and copyright," said Creative Content UK.

Meanwhile, telcos including BT, Virgin Media and BSkyB have agreed to nag subscribers when their accounts appear to have been used to access pirated material. However, no date has been set for when that "alerts" system will go live.

But, significantly, when that Voluntary Copyright Alert Programme (VCAP) does kick in, customers will arguably have little to panic about, given that the nagging system will only be used to advise account holders that unlawful file-sharing may be taking place on their network connection. They will be politely told where to find legit sources of film, TV and music files.

And that's it.

The compromise on how to tackle piracy fans was reached after years of lobbying from ISPs and the entertainment industry following the arrival of the Digital Economy Act in 2010.

All sides appeared to be relieved to have inked a deal, no matter how pathetic it is.

John Petter, BT's consumer boss, said:

BT is committed to supporting the creative industries by helping to tackle the problem of online piracy while ensuring the best possible experience for its customers.

That’s why we’ve worked very hard with rights-holders and other leading ISPs to develop a voluntary programme based on consumer education and awareness which promotes the use of legal online content.

TalkTalk chief Dido Harding similarly said that the agreement helped the budget ISP to "tackle copyright infringement, but in a way that supports our customers."

So there you have it. British taxpayers and copyright holders are paying millions of pounds to get ISPs to gently advise people that they really ought not be looking at that pirated material being flagged up on their network connection. Cos, y'know, it's bad for business. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.