Feeds

Orange unleashes API assets, hires San Fran firm to lure in devs

Changing the telco business model

Intelligent flash storage arrays

Orange has released a bunch of APIs into the world and has inked a deal with some Bay Area tech types to help convince developers on the idea of building mobile and web applications using Orange core networks and services.

Apigee’s digital platform will power the APIs for Orange Partner, the telco's biz hub for developers, partners and startups.

While the mobile industry has the GSMA’s OneAPI, that is a subset of what all the individual operators might wish to offer. For special information, it’s necessary for developers to talk to each telco individually.

Big companies are not good at interfacing with the agile world of web and mobile development, says Sam Ramji, head of strategy at the San Francisco digital business platform Apigee. He says telcos have an opportunity to grow their businesses in another direction, much as Amazon has grown from being an online commerce to a computing services company.

The APIs don’t only deliver information on what is being searched for by the users, but also on the velocity of searches and the acceleration of the velocity of searches – which would allow a company to spot rapidly growing trends.

There is also geo-location information – albeit only down to a level which will assure anonymity, insists Apigee.

One area Ramji is keen on is providing hooks for companies to unify storage. A customer who keeps everything on a Dropbox account might also have an Orange account. Using the Apigee platform behind the Orange APIs, a developer could build a system to sync the two so that the customer only has to look in one place.

Apigee sells to big, top 2000 companies, and in addition to the telcos – Orange, AT&T, Verizon and others – counts major businesses such as John Lewis among its customers.

The aim is to make the telco APIs friendly to both “digital natives” – who often have the luxury of building systems from the ground up – and to those organisations who have old, established systems which need updating without breaking them.

Ramji cites mobile commerce company Stripe (with whom he says he has no affiliations) as being an excellent example of how to do this with good, clearly documented APIs, videos and code examples. ®

Beginner's guide to SSL certificates

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
HTML5 vs native: Harry Coder and the mudblood mobile app princes
Developers just want their ideas to generate money
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.