Feeds

Orange unleashes API assets, hires San Fran firm to lure in devs

Changing the telco business model

Choosing a cloud hosting partner with confidence

Orange has released a bunch of APIs into the world and has inked a deal with some Bay Area tech types to help convince developers on the idea of building mobile and web applications using Orange core networks and services.

Apigee’s digital platform will power the APIs for Orange Partner, the telco's biz hub for developers, partners and startups.

While the mobile industry has the GSMA’s OneAPI, that is a subset of what all the individual operators might wish to offer. For special information, it’s necessary for developers to talk to each telco individually.

Big companies are not good at interfacing with the agile world of web and mobile development, says Sam Ramji, head of strategy at the San Francisco digital business platform Apigee. He says telcos have an opportunity to grow their businesses in another direction, much as Amazon has grown from being an online commerce to a computing services company.

The APIs don’t only deliver information on what is being searched for by the users, but also on the velocity of searches and the acceleration of the velocity of searches – which would allow a company to spot rapidly growing trends.

There is also geo-location information – albeit only down to a level which will assure anonymity, insists Apigee.

One area Ramji is keen on is providing hooks for companies to unify storage. A customer who keeps everything on a Dropbox account might also have an Orange account. Using the Apigee platform behind the Orange APIs, a developer could build a system to sync the two so that the customer only has to look in one place.

Apigee sells to big, top 2000 companies, and in addition to the telcos – Orange, AT&T, Verizon and others – counts major businesses such as John Lewis among its customers.

The aim is to make the telco APIs friendly to both “digital natives” – who often have the luxury of building systems from the ground up – and to those organisations who have old, established systems which need updating without breaking them.

Ramji cites mobile commerce company Stripe (with whom he says he has no affiliations) as being an excellent example of how to do this with good, clearly documented APIs, videos and code examples. ®

Intelligent flash storage arrays

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.