Feeds

Facebook in new 'experiment' drama: Will users buy it?

Free-content ad network morphs into online market

Intelligent flash storage arrays

Facebook is dipping a toe into the e-commerce market to test an Amazon-style "Buy now" button on the adverts it serves.

The social network is initially rolling out the feature to a select number of small and medium-sized businesses in the US. The button will appear on the website and in its mobile app.

It's not only about building a new sales stream for the free-content ad network, but also represents another stickability strategy at the Menlo Park-based firm.

Facebook is keen to build an internet within the internet, or - more accurately - the Google within Google*.

Concocting such services might just encourage more of the roughly 1.25 billion Facebookers around the world to stay on the site and app for longer.

As the company explained in a brief blog post:

With this feature, people on desktop or mobile can click the 'Buy' call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.

Naturally, Facebook was keen to point that it had built the "Buy" button "with privacy in mind". It promised that the payment system would be "safe and secure."

Other advertisers won't gain access to Facebook users' credit or debit card information, the company said. It is also offering to retain those payment details in its vast content farm. You lucky things. ®

* Which, as it's Friday, reminds your correspondent of this classic Leslie Nielsen joke taken from Police Squad:

Gangland boss: “Who are you, and how did you get in here?”

Frank Drebin: “I’m the locksmith. And ... I’m the locksmith.”

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.