Feeds

Facebook in new 'experiment' drama: Will users buy it?

Free-content ad network morphs into online market

Intelligent flash storage arrays

Facebook is dipping a toe into the e-commerce market to test an Amazon-style "Buy now" button on the adverts it serves.

The social network is initially rolling out the feature to a select number of small and medium-sized businesses in the US. The button will appear on the website and in its mobile app.

It's not only about building a new sales stream for the free-content ad network, but also represents another stickability strategy at the Menlo Park-based firm.

Facebook is keen to build an internet within the internet, or - more accurately - the Google within Google*.

Concocting such services might just encourage more of the roughly 1.25 billion Facebookers around the world to stay on the site and app for longer.

As the company explained in a brief blog post:

With this feature, people on desktop or mobile can click the 'Buy' call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.

Naturally, Facebook was keen to point that it had built the "Buy" button "with privacy in mind". It promised that the payment system would be "safe and secure."

Other advertisers won't gain access to Facebook users' credit or debit card information, the company said. It is also offering to retain those payment details in its vast content farm. You lucky things. ®

* Which, as it's Friday, reminds your correspondent of this classic Leslie Nielsen joke taken from Police Squad:

Gangland boss: “Who are you, and how did you get in here?”

Frank Drebin: “I’m the locksmith. And ... I’m the locksmith.”

Intelligent flash storage arrays

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.