Feeds
Nokia Lumia 930

PICS: Nokia Lumia 930 – We reveal its ONE unique selling point

It doesn't have one

Build a business case: developing custom apps

Review The Lumia 930 is the first upmarket phone in eight months from Nokia's former mobile phone division – now owned by Microsoft. The "Microkia" offering is a solid but quite unspectacular upgrade for Windows Phone users.

However, there's nothing really new here. If you're looking for a phone with something distinctive, a bit of a wow factor, you may wish to wait until later in the year, when, hopefully, the buggy and crufty Windows Phone 8.1 release should be in better shape.

Nokia Lumia 930

The flagship handset from Microsoft Mobile Devices

Nokia's colourful budget Lumias have been a great success at the pay-as-you-go and sub £20/month contract end of the market. But it has been a different story at the £25/month contract and higher end.

And it's not hard to see why: you forgo a rich app ecosystem. In return, Nokia provides you with some decent consolations: superb build quality, usually excellent displays, wireless charging and the assurance of the Nokia brand.

Moreover, on some phones, there's a USP of exceptional imaging. So if you aren't an apps or games person, this was a reasonable proposition. The handful of users touting Lumia 920s, 925s, and 1020s and 1520s give high Net Promoter Scores - and are pretty happy.

Nokia Lumia 930

Nokia Maps as a USP? Nah, that's sooo 2011

Overall, it has been a hard sell. In a hyper-competitive and, frankly, over-saturated market, flagship phones need that splash, that "consolation prize" for the user. Microsoft's ex-Nokia team describes the Lumia 930 as its latest flagship, but the device doesn't really come with a USP. In truth it doesn't really feel like a distinctive Lumia; encased, it looks like an iPhone. And in fact, it's not a new device at all. The 930 is fundamentally the same model that has been on sale in the US for eight months (marketed as a Verizon exclusive under the name "Nokia Lumia Icon”).

The 920 and 1020 each had unique imaging capabilities – with the 920, wobble-free video and decent low-light photography, with the more-talked-about-than-bought 1020, lossless 2.5x zoom. The 930 doesn't. The handset can't be faulted for any one standout flaw, but sadly there's no such standout feature either. And at the £33/month contract segment, it probably needs that.

As a consumer, you simply take fewer risks with a comparable Android such as the HTC One M8 or LG G3, which are pretty “splashy".

There’s no faulting the build quality of the Lumia 930, even given the distinguished Lumia pedigree, this is a rock solid design. Like the Lumia 925 that it supersedes, the 930 is a combination of aluminium frame and polycarb back. The back plastic comes in radioactive, dayglo green and orange in addition to white and black, although not all retailers will sell the full range.

It weighs in at 167g, and it's a very heavy 167g. In blind tests, people thought the HTC One M8 was by far the lighter device, even though it’s taller. You certainly feel the weight in your trouser pocket.

Nokia Lumia 930

How about Nokia Mix Radio as a USP? Nope, all the Lumias have it

The phone's full AMOLED HD screen is excellent. In real life, Nokia's Lumias have the best displays: they’re far more usable outdoors – particularly in sunlight. Here, unfortunately, the compulsory 3-column home screen setup (you can’t switch back to the traditional Windows Phone two column view) made the Tile text very hard to read; whereas on the 6-inch 1520 and 1320 the three-column view works wonderfully.

Tiles, in any case, are a casualty of the Windows Phone 8.1 makeover and have been deprecated. A few users had been expecting Tiles to support more information (more than one Calendar event, or one email header), but that hasn’t changed. More about 8.1 below.

The essential guide to IT transformation

Next page: Sharp shooter

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.