Feeds

Microsoft takes on Chromebook with low-cost Windows laptops

Redmond's chief salesman: We're taking 'hard' decisions

Providing a secure and efficient Helpdesk

WPC Microsoft’s chief salesman Kevin Turner has tried to turn his company’s crushing lateness on devices into a positive for the sake of partners and employees.

Speaking at the company’s annual partner conference, chief operating officer Turner cast mighty Microsoft as the plucky challenger with nowhere to go but grow as the world shifts from PCs to devices.

He said Microsoft is making hard decisions – highlighting April’s decision to let partners have Windows for free on devices smaller than nine inches.

Turner also revealed three low-priced laptops that MS hopes will take on Google’s Chromebooks.

The trio are an HP Stream priced at $199 and an Acer Apsire ES1 and a Toshiba unit – both priced at less than $249.

He also promised a 7-inch and 8-inch tablet running Windows priced at just $99 that will come out in time for Christmas.

A low-priced version of Windows 8.1 dubbed "Windows 8.1 with Bing" was revealed in May, supposedly to unleash a wave of low-priced Chromebook-like devices.

Trying to rally Microsoft’s annual Worldwide Partner Conference (WPC) in Washington DC, Turner spoke in the wake of estimates from Gartner last week that the Windows operating system was running on just 13.96 per cent of shipments of the world’s estimated 2.33 billion devices in 2013.

That covers PCs, smartphones, tablets and Ultrabooks.

With one eye on Wall St, Turner told WPC:

We are beyond the ‘attach and license’ world, where we had a 90 per cent penetration of PCs… the world has shifted and evolved and we now have to measure ourselves in the total device space.

That “attach and license” business, by the way, is the business Turner has championed, as he has promoted the PC over the tablet and fatter, premium editions of Windows over slimmed-down, cheapo versions of the OS.

Regardless, Turner continued:

We have a much bigger chance to grow business, but also a new reality in which to grow.

In a world of 14 per cent device share, we have a new mindset: you have to have a challenger mindset. Everyone has to have a challenger mindset.

He called the new, cheap Windows machines “a great value proposition against Chromebooks.”

Otherwise, it was the standard Turner performance at WPC – a shopping list that talked up his company’s strengths and the claimed weaknesses of rivals.

Without naming names, Turner tried to pull Microsoft clear of the Snowden-NSA train wreck that has tarnished his company’s reputation on data and privacy.

Microsoft was one of several tech companies listed on National Security Agency slides leaked by rogue sysadmin Edward Snowden. The firms were alleged to have provided customer data to the NSA, though all denied having handed any over without a warrant.

Turner said Microsoft would “not provide any government with direct and unfettered access to customers’ data,” provide access to its encryption keys, or engineer backdoors into its product. He also said it would contest any government attempts to disclose customer content “stored exclusively in another place".

Turner claimed 785 customers had been “rescued” from Google in the last 18 months, that Microsoft is “eating VMware’s lunch” with Hyper-V, that Windows Azure added 42,000 customers during the last year and that SharePoint is a $2bn-a-year business. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.