Feeds

Don't mention ZE WAR: Battling Box touts unlimited storage to biz

Having a hard time being profitable? Quick - give every byte away

Top 5 reasons to deploy VMware with Tegile

Storage startup Box will give some of its customers unlimited storage, following moves from established cloud competitors Google, Microsoft et al.

The upstart announced on Tuesday that its $15 per user per month "Business" customers will now be given unlimited storage. This, it says, is because "every industry – from manufacturing to healthcare – has benefited in some significant way from the efficiency gains caused by the rapidly decreasing cost of storage, as these improvements have catalyzed the explosion of data that can be created, stored, manipulated and made useful."

Box is not alone.

"This may seem like the escalation of a storage war, but we’re actually approaching the end of one," reckoned chief executive Aaron Levie in a blog post announcing the move.

That may be wishful thinking on Levie's part, given the rivalry between Amazon, Microsoft and Google as they try to slurp up business data, and especially judging by the launch of Amazon Zocalo. Box has been in a strange place lately as well, after announcing a plan to IPO in March, revealing it was not yet profitable, then scrapping that plan and just last week taking in $150m in further venture capital funding.

El Reg gave Box a call to find out more about the unlimited storage options and was not able to get through on the first two calls. On the third call, a sales rep for the company answered and confirmed to us that the unlimited storage deal was real. "We want to drive that storage isn't our main focus here," they explained.

To that point, Levie announced elsewhere in the Box blog post that the company had put the finishing touches to some tech integration between its service and Microsoft's Office 365 products. Customers of the two companies can now open, edit, share and save files via Box from within Word, PowerPoint, and Excel, and can also easily share Box-stored data via Outlook email as well.

"As today’s announcement shows, this is a rapidly evolving market and we’re continuing to invest disproportionately in building new capabilities that make content stored on our platform more valuable than ever," Levie wrote.

It's an exciting new world that Box is competing in – just don't mention the war. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.