Feeds

Amazon Zocalo rocks Box, socks DropBox, clocks Google Docs

New cheap file sync'n'share for big biz

Secure remote control for conventional and virtual desktops

Amazon has revealed Zocalo, its sync-and-share and managed storage for enterprise. This spells bad news for Box and Dropbox, and perhaps even Google Docs.

Zocalo, we're told, features:

  • A secure tool to share documents, spreadsheets, presentations, webpages, images, PDFs, and text files.
  • Encryption of data in flight and at rest.
  • Consistent experience across PCs, laptops, iPad, Kindle Fire, and Android tablets.
  • Synchronization of files across devices to ensure information is available anywhere, anytime.
  • Feedback facilities for collaboration: users can request and manage feedback from others, and contributors can highlight any word, sentence, paragraph, or area of a document or file and leave detailed comments.
  • Email alerts for contributors and document owners about review activities and approaching deadlines.
  • Integration with existing corporate directories.
  • Flexible sharing rules, audit logs, and data location control for admins.
  • Fully managed service with central file hub.
  • Available with Amazon Workspaces, and Amazon Web Services' virtual desktops in the cloud.

Amazon's Noah Eisner, Zocalo general manager at Amazon Web Services, said: "AWS was increasingly being asked to provide an enterprise storage and sharing tool that was easy to use, allowed users to quickly collaborate with others, and met the strict security needs of their organisations. That’s what Amazon Zocalo was built to do.”

The impact of this is likely to be massive, and could drastically affect the growth prospects and valuations of online storage upstarts Dropbox and Box, and others like Barracuda.

Cloud-based file sync-and-share is becoming mainstream. Big name suppliers, such as EMC with Syncplicity – just named a leader in Gartner's magic quadrant for enterprise sync-n-share – plus Microsoft, Google and now Amazon, are going to dominate the arena, The Reg reckons.

This will narrow the prospects for startups – particularly Box's. Following its delayed IPO and latest funding round, the company looks exposed. Has Aaron Levie's execs and VC backers anticipated Amazon's move?

Ironically, Dropbox was sitting upon the Amazon S3 storage cloud for several years, and it looks as though the Bezos behemoth has taken a shine to what one of its customers has been doing – a rather Microsoft-ish approach from the olden days.

Zocalo video

Zocalo in-action video ... click to run

Zocalo is priced at $5/user/month and offers 200GB of storage space per user. Amazon WorkSpaces customers get Zocalo free for up to 50GB of storage, and $2/user/month for up to 200GB of storage. This compares to $5 per month for Box (100GB storage, 2GB max file size) and $9.99 per month for Dropbox (100GB).

There is a 30-day free Zocalo trial providing 200GB/user for up to 50 users. We can fully expect Amazon to respond swiftly to any price lowering moves by its competitors, further delaying any hopes of profitability for Box.

Speaking of which, Box CEO Levie told us: "It's an incredibly exciting time for the cloud content category, and Amazon's entry underscores the scale of the market opportunity. Amazon Zocalo looks like a useful service for file storage and sharing.

"At Box, we're laser focused on offering the security, scalability, collaboration and cross-platform support that enterprises require to be more productive and competitive across workforces of hundreds of thousands of employees." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Hey, what's a STORAGE company doing working on Internet-of-Cars?
Boo - it's not a terabyte car, it's just predictive maintenance and that
Troll hunter Rackspace turns Rotatable's bizarro patent to stone
News of the Weird: Screen-rotating technology declared unpatentable
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.