Feeds

Down-with-the-kidz Apple stuffs up with wild 'funness' claims

That word: I do not think it means what you think it means

Internet Security Threat Report 2014

Apple appears to have made a shocking admission: that one of its endlessly upgraded product lines is boring.

On its website, Apple said its new iPod Touch was "engineered for funness", a sarcastic term used by the yoof – generally as an adjective and/or an abstract noun...

A Reg reader pointed out the fruity faux pas and pointed to the real definition of funness. "You couldn't make it up," said our man Jonathan.

The Urban Dictionary, an online guide to the bewildering yoof lexicon, revealed:

"Funness is... mainly used in sarcasm, because it is incredibly hard to find any activity that would qualify as awesome enough... it's so hard, nothing has been found yet."

It suggested the following usage:

"Yeah, the other day, I was cutting down this evergreen and I cut off my leg with a chainsaw, it was so funness!"

According to this profile of Apple under Cook in the Wall Street Journal, it seems the fruity firm has lost the "laser focus" it maintained under Steve Jobs.

According to WSJ, cuddly Cook is a lot nicer and more polite than Steve Jobs, but lacks a bit of his funness inspiring power. ®

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.