Feeds

Tesla trademark spat threatens Musk's China dream

Wheels will come off electric motor biz if Chinese bloke wins court fight

Bridging the IT gap between rising business demands and ageing tools

Elon Musk’s electric wagon biz Tesla may be forced to retreat from China after Chinese businessman Zhan Baosheng claimed he owns the trademark "Tesla". Guangdong-based Zhan registered 特斯拉 (Te Si La) in 2006 – well before Tesla set up shop in the Middle Kingdom.

According to Reuters, Tesla thought the dispute was resolved in January, and started flogging Model S sedans in the nation. But Zhan has made a renewed bid, and is taking the US company to court.

Zhan demands that all the showrooms, sales and marketing activity in China, and supercharger stations are shut down. He’s asking for 23.9 million yuan ($3.85 million).

The businessman, found on Twitter as @Chinese, claims to be working on his own electric car with Chinese carmaker Guangzhou Automobile (GAC). The bloke says he is seeking investors, and is using a logo similar to Tesla’s own.

At the launch event of the Model S in the UK in June, Musk told The Register China is set to challenge the US as the biggest market in the world for Tesla cars, and that he was planning to build a factory there.

We contacted Zhan and Tesla, but both were unavailable for comment at time of writing. The Beijing Third Intermediate Court will hear Zhan's trademark infringement allegations on August 5. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.