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Wannabe Startup CEOs Hate This Guy: Potato Salad man and the $60k

The result will depress you

Internet Security Threat Report 2014

The future of startups is the chopping board, not the computer keyboard.

In fact, there's one weird trick that if properly platform-ized could net a canny startup a mouthful of cash. Interested? [This better be good - Ed]

That secret to startup liquidity, which The Register is able to reveal to you, dear reader, today, lies not in software-defined hardware, but in the kitchen: potato salad.

In the past five days one Kickstarter project – Potato Salad – has blown past its humble goal of raising $10 to let Ohio-based entree-preneur Zack Danger Brown make some potato salad and, at the time of writing, peaked at nearly $60,000 (although Kickstarter is doing its best to kick out dodgy donations, causing the figure to drop every so often).

For what it's worth, the median annual wage in Ohio is $46,093.

Tech investors are stunned by the amount of cash that has flooded into Brown's project. "This is no flavor of the month type scheme – I'm long on potatoes and you should be as well," one financial industry source didn't tell us.

Brown, though, is taking it in his stride and has added some "stretch" goals to the scheme, such as promising "better mayonnaise" (if someone ponies up $250), "make way more potato salad and probably do a third recipe" ($350), and most recently "will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)."

"The internet loves potato salad," he beamed.

Truly, Brown could said to be living his salad days. [That's enough – Ed] ®

Internet Security Threat Report 2014

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