Feeds

OMG, sorry about 'poor comms' on Facebook secret emoto-meddle tests. Laters!

Er, Sheryl Sandberg, that's not really an apology

Security for virtualized datacentres

A top Facebook chief has admitted the firm did a poor job of informing its users about a controversial 2012 experiment that manipulated the emotions of nearly 700,000 people on the free content ad network.

COO Sheryl Sandberg told reporters during a meeting in India on Wednesday that Facebook had made a hash of the secret test.

"This was part of ongoing research companies do to test different products, and that was what it was," Sandberg said, according to The Wall Street Journal.

It was poorly communicated. And for that communication we apologise. We never meant to upset you.

Her comments come after The Register exclusively revealed on Tuesday that Facebook is being scrutinised by British and Irish data watchdogs to determine whether the firm failed to seek consent from its users before conducting the experiment.

The story has refused to die down, despite protestations from inside Facebook. It has rightly argued that such experiments, known as A/B testing, are widespread across the internet. But - given the Mark Zuckerberg-run network's clout, which boosts 1.25 billion users worldwide - exemplary behaviour is expected from the company, even as it mines ever deeper into your online soul. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.