Feeds

OMG, sorry about 'poor comms' on Facebook secret emoto-meddle tests. Laters!

Er, Sheryl Sandberg, that's not really an apology

Beginner's guide to SSL certificates

A top Facebook chief has admitted the firm did a poor job of informing its users about a controversial 2012 experiment that manipulated the emotions of nearly 700,000 people on the free content ad network.

COO Sheryl Sandberg told reporters during a meeting in India on Wednesday that Facebook had made a hash of the secret test.

"This was part of ongoing research companies do to test different products, and that was what it was," Sandberg said, according to The Wall Street Journal.

It was poorly communicated. And for that communication we apologise. We never meant to upset you.

Her comments come after The Register exclusively revealed on Tuesday that Facebook is being scrutinised by British and Irish data watchdogs to determine whether the firm failed to seek consent from its users before conducting the experiment.

The story has refused to die down, despite protestations from inside Facebook. It has rightly argued that such experiments, known as A/B testing, are widespread across the internet. But - given the Mark Zuckerberg-run network's clout, which boosts 1.25 billion users worldwide - exemplary behaviour is expected from the company, even as it mines ever deeper into your online soul. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.