Feeds

Xiaomi: Hidden Android dragon is growing fast, despite being unknown in the West

Look out Samsung, look out Apple

Internet Security Threat Report 2014

Xiaomi - the fastest growing mobile phone manufacturer - is now Number Three in China and setting its sights on the top spot.

The company has said through its blog that it sold 26.11 million phones in the first six months of the year and has set a target of 60m phones for the full year.

The figure shows extraordinary growth of 271% year on year, and that translates to 33bn Yuan, or $5.3bn (£3.1bn). Given the acceleration in growth the 60m target should easily be reached. Xiaomi is the largest privately owned mobile phone company in the world and belongs to Lei Jun - the entrepreneur behind other major Chinese tech businesses such as Joyo.cn and YY, who styles himself as the Chinese Steve Jobs. Xiaomi already outsells Apple in China, with only Lenovo and Samsung ahead of it.

The incredibly rapid growth of the Chinese handset manufacturers is a major disruptive trend for the mobile phone industry. The Yulong Coolpad is starting to make inroads into Western markets, Huawei has a stated intention to be the world’s number 3 and Lenovo has bought Motorola. TCL sells in Europe under the Alcatel brand, and ZTE is starting to become more mainstream. In addition to this there are hundreds of small manufacturers. All of this is a threat to Apple and particularly Samsung which has seen its market share in China gobbled by the native manufacturers in general - and Xiaomi in particular.

ARM sees the plethora of small Chinese manufacturers as the key to opening up the market for processors and modems beyond the current usual suspects of MediaTek, Qualcomm and NVidia.

All that said, we have yet to see anything particularly innovative from Xiaomi, and products such as the Mi Pad have been accused of being derivative but the value for money proposition from Xiaomi ties in well with the growth of the middle class in the emerging world. Xiaomi is concentrating on China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, India, the Philippines, Thailand, Vietnam, Russia, Turkey, Brazil and Mexico, with a particular interest in India.

Xiaomi devices run Android with the MIUI and much of the web support is targeted at the countries where Xiaomi is very active. Even so, today's low key presence in the West could well be deceptive as Xiaomi becomes a significant world player by growing first in its home territories. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.