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Simplivity drops sweet OmniCubes into channel's cup

Hypes up hyperconvergence as a tasty deal

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Simplivity, the startup selling its hyper-converged server, storage and networking OmniCube, is expanding its global channel program with three membership tiers.

Launched in 2013 (story here), the company's OmniCube product is called a v3.0 convergence system and Simplivity claims hundreds of customers around the globe and m0re than 1,000 systems installed.

V1.0 convergence was the first response to the complicated stack involved in running apps in the data centre becoming too costly and complicated.

Hyper-growth web companies, like Facebook and Google, Simplivity says, run their apps on their own X86-based infrastructures, because commercially-available systems are just too complex; they build their own systems from components instead.

It says enterprises treat virtual machines like puppies while the Googs and Facebooks treat them like factory-farmed chickens.

The legacy stack has elements like these, it says:

  • Servers + VMware
  • Data protection apps
  • Storage switch
  • High-availability shared storage
  • SSD array
  • Backup appliance
  • WAN optimisation
  • Cloud gateway
  • Storage caching

Nine cpomponents. A v1.0 converged system looks like this:

  • Servers + VMware, data protection apps, Storage switch, High-availability shared storage, SSD array
  • Backup appliance
  • WAN optimisation
  • Cloud gateway
  • Storage caching

Five components, which is better but, Simplivity says, is still has a high acquisition cost, no impact on environmentals such as space, power, and cooling. There is no global management; remote sites are orphans, still requires data efficiency and data protection products, and the IOPS very expensive.

V2.0 convergence is like V1.0 but with a virtualised single resource pool, made from CPU + Network + Storage, for the servers and VMware, storage switch, HA shared storage and SSD array parts. Storage runs as a VSA on the servers and the environmentals are improved. But the problems over remote sites, data efficiency and data protection and expensive IOPS remain.

Simplivity OmniCube range

OmniCube range. Click for larger view.

V3.0 convergence, hyper-convergence unifies and integrates all the components in the stack and sorts out, Simplivity says, the problems left untouched by convergence 2.0.

There are three OmniCube hardware platforms (datasheets here);

  • CN-2000 – Compact system designed to run remote office or smaller workloads offering 8 CPU cores and 5-10TB of usable storage capacity, </
  • CN-3000 – General purpose modular system designed to run all data centre applications offering 16-24 CPU cores and 20-40TB of usable storage capacity,
  • CN-5000 – High-performance system optimised to run high-performance applications offering 24 CPU cores and 15-30TB of usable storage capacity.

These were launched last year and maybe, the Vulture opines, we might see hardware and software developments later this year.

This us the 3-box set partners are invited to sell.

Simplivity, with a 100 per cent indirect sales model, has around 200 partners world-wide currently and wants more.

The PartnerAdvantage program has the usual mix of incentives, training opportunities, and sales and marketing resources with a 3-tiers scheme; authorised, gold and platinum. Prospective partners are told they can add products and services layered onto OmniCube to raise revenue from a deal.

Here's the PartnerAdvantage portal if you want to check it out, plus a webcast about it here. ®

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