Feeds

Google buys shagadelic playlist biz Songza

Google dude. I'm about to get, er, intimate – which music should we play?

Intelligent flash storage arrays

Analysis Google has acquired music streaming biz Songza for its data-harvesting capabilities.

The Pandora-like website creates "mood music" playlists for specific contexts, so it will suggest a playlist of songs for when you're about to, say, have a shower - or have sex.

Songza's CEO rather gave the game away when he told CNET:

There are very few services that people want to tell exactly what they're doing at any given moment.

Yet Songza is one of them. As CNET says, Songza “is a radio-style, free service similar to Pandora with a greater emphasis on serving up music appropriate for the particular listener at the moment of listening.” Users tell Songza what they're doing at a given moment to help the service's human curators pick an appropriate playlist.

Of course, there's very little point in carefully managing your privacy settings if you're going to tell Google – or a wholly Google-owned subsidiary – that you're about to undress and take a shower, get jiggy with your significant other, or start applying for a mortgage.

Songza was incubated within Amazon, which was also reportedly an investor, although the box-flinging biz now has its own-brand audio streaming service, Digital Music.

Google paid just $39m for Songza, which is a bargain given the intimate real-time personal information it can collect. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
Inside the EYE of the TORnado: From Navy spooks to Silk Road
It's hard enough to peel the onion, are you hard enough to eat the core?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?