Feeds

Google buys shagadelic playlist biz Songza

Google dude. I'm about to get, er, intimate – which music should we play?

Next gen security for virtualised datacentres

Analysis Google has acquired music streaming biz Songza for its data-harvesting capabilities.

The Pandora-like website creates "mood music" playlists for specific contexts, so it will suggest a playlist of songs for when you're about to, say, have a shower - or have sex.

Songza's CEO rather gave the game away when he told CNET:

There are very few services that people want to tell exactly what they're doing at any given moment.

Yet Songza is one of them. As CNET says, Songza “is a radio-style, free service similar to Pandora with a greater emphasis on serving up music appropriate for the particular listener at the moment of listening.” Users tell Songza what they're doing at a given moment to help the service's human curators pick an appropriate playlist.

Of course, there's very little point in carefully managing your privacy settings if you're going to tell Google – or a wholly Google-owned subsidiary – that you're about to undress and take a shower, get jiggy with your significant other, or start applying for a mortgage.

Songza was incubated within Amazon, which was also reportedly an investor, although the box-flinging biz now has its own-brand audio streaming service, Digital Music.

Google paid just $39m for Songza, which is a bargain given the intimate real-time personal information it can collect. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.