Feeds

Google kills its successful social network. Yes, we mean Orkut

Não, obrigado... a good time to bury bad news in Brazil and India

Internet Security Threat Report 2014

Google is killing off Orkut, the web giant's original and arguably most successful social network, which remains popular in Brazil and India but never really gained traction in the West.

Worse still, the Mountain View company announced the move during the World Cup football tournament – taking place in Brazil.

In a carefully worded blog post titled "Tchau Orkut" – which means "bye" or "farewell" in Portuguese – Google told users of the network that "YouTube, Blogger and Google+" had "outpaced Orkut's growth".

The more astute readers among you might note that the ad giant did not say that its, er, "network thingy" Google+ had jumped ahead of Orkut, however. Instead Mountain View, perhaps unsurprisingly, lumped Google+ together with YouTube and Blogger as "communities" that it wants to make "as amazing as possible for everyone who uses them".

The demise of Orkut, meanwhile, will be swift.

Google said the kill switch would come on 30 September this year. It said:

Until then, there will be no impact on current Orkut users, to give the community time to manage the transition. People can export their profile data, community posts and photos using Google Takeout (available until September 2016). Starting today, it will not be possible to create a new Orkut account.

Google added that an archive of all public communities would live on its search index and be fully accessible via its archives. "If you don't want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account," the company added.

Mountain View said:

It's been a great 10 years, and we apologise to those still actively using the service. We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.

In recent years, Orkut, perhaps inevitably, lost its social networking crown in India and Brazil - where it had commanded the most loyal users - to Facebook.

Google's decision to axe Orkut came just days after the company confirmed it was retiring its Quickoffice app, which had only been released about a year ago.

Interestingly, Google did not once explicitly suggest Google+ as an alternative. The reason? It is not providing a connection tool.

Google explained on its support page that there was no way of migrating the data over to Google+ from Orkut. Instead, it simply advised that users who want their profiles and communities to live on should create new Google+ pages.

But nothing else will be transferred, which will undoubtedly frustrate the hell out of folk who have painstakingly built up a social following on Orkut only to discover they have to start again. From scratch. On Google+. ®

Beginner's guide to SSL certificates

More from The Register

next story
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.