Feeds

Google kills its successful social network. Yes, we mean Orkut

Não, obrigado... a good time to bury bad news in Brazil and India

Next gen security for virtualised datacentres

Google is killing off Orkut, the web giant's original and arguably most successful social network, which remains popular in Brazil and India but never really gained traction in the West.

Worse still, the Mountain View company announced the move during the World Cup football tournament – taking place in Brazil.

In a carefully worded blog post titled "Tchau Orkut" – which means "bye" or "farewell" in Portuguese – Google told users of the network that "YouTube, Blogger and Google+" had "outpaced Orkut's growth".

The more astute readers among you might note that the ad giant did not say that its, er, "network thingy" Google+ had jumped ahead of Orkut, however. Instead Mountain View, perhaps unsurprisingly, lumped Google+ together with YouTube and Blogger as "communities" that it wants to make "as amazing as possible for everyone who uses them".

The demise of Orkut, meanwhile, will be swift.

Google said the kill switch would come on 30 September this year. It said:

Until then, there will be no impact on current Orkut users, to give the community time to manage the transition. People can export their profile data, community posts and photos using Google Takeout (available until September 2016). Starting today, it will not be possible to create a new Orkut account.

Google added that an archive of all public communities would live on its search index and be fully accessible via its archives. "If you don't want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account," the company added.

Mountain View said:

It's been a great 10 years, and we apologise to those still actively using the service. We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.

In recent years, Orkut, perhaps inevitably, lost its social networking crown in India and Brazil - where it had commanded the most loyal users - to Facebook.

Google's decision to axe Orkut came just days after the company confirmed it was retiring its Quickoffice app, which had only been released about a year ago.

Interestingly, Google did not once explicitly suggest Google+ as an alternative. The reason? It is not providing a connection tool.

Google explained on its support page that there was no way of migrating the data over to Google+ from Orkut. Instead, it simply advised that users who want their profiles and communities to live on should create new Google+ pages.

But nothing else will be transferred, which will undoubtedly frustrate the hell out of folk who have painstakingly built up a social following on Orkut only to discover they have to start again. From scratch. On Google+. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.