Feeds

MPAA, meet the Streisand effect: Picture ass. slaps Reddit with takedown

Would-be pirates flock to r/FullLengthFilms

Providing a secure and efficient Helpdesk

The Motion Picture Ass. of America has shot itself in the foot by issuing a copyright takedown notice against a corner of Reddit – and promptly turned a virtually unused subredit into a popular forum.

The discussion board, /r/FullLengthFilms, is a place for Redditors to post links to films available for streaming or download, and typically scores about 2,500 unique visitors a day. While some of the linked films could be legally downloaded, there's also a contingent of movies that can be streamed or downloaded illegally.

Some bright spark at the MPAA got wind of this and issued a takedown notice – obtained by Torrentfreak – against the subreddit after a link appeared to a copy of the 2010 film Edge of Darkness, which was adapted from the British TV series of the same name.

Reddit is one of the planet's largest and more vigorous online communities and when news of the takedown broke, users went a little nuts – as did the traffic to /r/FullLengthFilms. Its moderator reports that site traffic nearly quadrupled in a day and the number of people subscribing to the site skyrocketed.

Reddit film forum traffic

The Streisand effect in action

"For those commenting on how the MPAA is merely shining light on, what I personally considered a dead subreddit... you are not wrong," the moderator posted, along with statistics on the subreddit's traffic.

However, the renewed interest in the site has had one positive effect from the MPAA's point of view. New moderators have been recruited to try and clean up the forum and remove pirated content. The downside is there is also a lot of people posting illicit material, and Google has turned down the MPAA's request to delist the website.

It's a difficult conundrum for the MPAA. On one level the assoication has a duty to its paymasters to track down and stop illegal content sharing, but in cases like this the group appears to have done more harm than good. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.