Feeds

Hey, remember the iPod Touch? Apple just did

Basic ear-bothering music gizmo gets iSight camera and price drop

The Power of One Brief: Top reasons to choose HP BladeSystem

Apple is now touting a cheaper iPod Touch with a better camera.

The iThing giant said the 16GB iPod Touch model will now come with a five-megapixel iSight camera as well as a price drop, which will see the entry-level Zune-killer fall from $229 to $199 (£159). The 32GB $249 (£199) and 64GB $299 (£249) models will remain unchanged.

The update means that all three of Apple's iPod Touch offerings will sport the 5Mp iSight camera, a 4in Retina screen and an Apple A5 CPU. Color choices include pink, yellow, blue, silver, gray and a (Product) Red model.

All three models run iOS 7. The company said the Touch line will be updated to iOS 8 this Fall.

The Touch serves as the flagship of an iPod line which was once among Apple's top products but has since been relegated to niche status. Last quarter, Apple reported selling 2.7 million iPods for $461m in revenue. By comparison, the company sold 43.7 million iPhones to bring $23bn revenues.

The cut to $199 marks the second time in recent weeks Apple has lowered the price floor on one of its product lines. The Tim Cook-run biz often opts to keep a set price on its devices, shifting older models down to the lower price points as new models are introduced.

Last week, the company tweaked the iMac line when it announced a new addition to the low-end with a $1,099 model. That 21.5in model will target the entry-level space, though the use of soldered components would make the new iMac a decidedly poor choice for those who would want to perform hardware upgrades. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.