Feeds

Oculus seeks partners in drive to get a billion people into virtual reality

But we won't believe we're there for 'a decade or two'

Secure remote control for conventional and virtual desktops

Oculus, the company behind the ski-google Oculus Rift virtual-reality headset, is borrowing a page from Google's Android business-model playbook, and will seek partners to help it blanket the real world with virtual ones.

"If we do want to get a billion people on virtual reality, which is our goal, we're not going to sell 1 billion pairs of glasses ourselves," Oculus CEO Brendan Iribe told Bloomberg.

"We are openly talking to any kind of partner that wants to jump into VR, and there's a lot of interest right now," he said.

Not that Oculus will be capitalizing on that interest immediately – they'll likely wait to take on hardware partners until they ship their first consumer Rift, Bloomberg reports. Today, the headset is available only to developers along with its SDK, the second version of which is scheduled to ship next month.

"We need to get it right before we engage and work with other people," Iribe said, sensibly enough, although he didn't set a date for when he thought that might occur.

Iribe's decision to emulate the Android business model appears on the surface of it to be a smart move, depending of course upon how licensing deals are structured. It's unlikely that Oculus will make the Rift's tech open source, as did Google, which enabled Android to rapidly overtake Apple in the smartphone market-share wars.

Spreading Rift tech worldwide through partnerships would be a reasonable choice for Facebook, which acquired Oculus this March for $2bn. After all, Zuck & Co. aren't a hardware company, and don't have experience in supply chains, manufacturing, or retail distribution.

When announcing that acquisition, Zuckerberg gushed that "Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate."

Perhaps – but certainly not in the next few fiscal quarters. After all, Iribe is of the opinion that "the dream of sunglass VR where we all believe we're there is still a decade or two away". ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.