Feeds

Yahoo! Bids! To! Own! Your! Smartmobe! Home! Screen!

Need to wake up for a big meeting with an important client? Aviate's got your back

Build a business case: developing custom apps

Yahoo! is continuing its search for relevance, launching an Android environment that would let the ad-farmer run your smartphone's home screen.

Pitched as a convenience thing, the app, called Aviate, was debuted in this Tumblr post.

Product manager Mark Daiss writes that the aim of Aviate is to make “your phone smarter by offering intelligent information throughout your day. Whether you’re on the go, at work, at a restaurant or just relaxing at home, Aviate automatically shows you apps and information that are useful to you based on what you’re up to.”

The premise powering Aviate is that it'll put whatever it thinks you need right now a click away from the home screen: if you're travelling, you'll have a quick click to maps with commute times; if you're at work, it would present single-click access to conference calls without having to go through the “enter your conference code followed by the hash key” routine (presumably because the call's details are in the calendar).

Yahoo! Aviate

And of course, there will be angles for advertisers (given somewhat less prominence): “Heading out to dinner with friends? Aviate makes it simple to call an Uber to get there.”

It'll throw in single-swipe access to “daily habits” (alarm clocks, news feeds, weather), and Aviate will automatically construct favourite lists out of users' contacts.

Aviate runs on Android 4.0, and is currently only available in English. Yahoo! promises that although it dramatically alters users' homescreens, it will “feel like home in no time”.

Aviate is at Google Play, here. It's free, which of course means you're the product.

Only the unkind would wonder if Marissa Mayer was let down by Aviate when she overslept before a meeting with advertising company Interpublic Group, as claimed by the Wall Street Journal. ®

Boost IT visibility and business value

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.