Feeds

Search, done. Ads, done. What next for Google? Domain registration

What? This surprises you?

The essential guide to IT transformation

Google is poised to further its dominance of all things internet with a move into domain-name registration.

Plenty of people find companies online by typing their names into Google Search, rather than typing their URLs into their browsers, but the launch of Google Domains will mark the first time the online ad-slinger has dealt with DNS directly.

So far, Google has done nothing to publicize the effort and the site itself is marked as an "invite-only beta". You can't even sign up unless you have a special code.

Over the long run, however, Google's move into domain registration will be particularly significant for Google Apps customers, who so far have had to look elsewhere to create their domains before setting up their Google-powered online presences.

A support page for Google Apps customers currently reads:

Google itself doesn't register or host domain names. But we've partnered with companies including GoDaddy.com and eNom.com who offer domain registration and hosting to our customers.

When you purchase a domain during sign-up, you get an account – outside of Google – with one of these partners. Here, they host your domain's DNS records, which are used to do things like set up mail for your users and create your business web addresses.'

... and the emphasis in the above paragraph is Google's own.

It seems the Chocolate Factory has had a change of heart, however, because Google Domains appears to compete with the core businesses of the aforementioned partners, in addition to countless other domain registrars worldwide.

"Every domain includes easy forwarding, branded email (you@your_company.com), simple management tools and other helpful features," the Google Domains website explains.

The company also claims to offer templates and drag-and-drop tools for building simple websites via partners including Shopify, Squarespace, Weebly, and Wix, "for an additional cost" – although pricing for simple domain-name registration is not listed.

Google's entry into the domain-registration market comes at a particularly poor time for GoDaddy, which earlier this month filed for an initial public offering with the US Securities and Exchange Commission – the second time it has tried to go public.

El Reg asked Google what its plans were for Google Domains and how soon it expects the service to exit beta, but so far we have heard nothing. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.