Feeds

Rejoice, Australia! SBS trials SOCCER AND SEX on ONE SCREEN tech

Hybrid Broadcast Broadband TV beta kicks off during World Cup

The Essential Guide to IT Transformation

Australian broadcaster SBS, which during the 2014 FIFA World Cup ran a movie promo called “Sex Before Soccer”*, has quietly launched an HbbTV beta to the tiny handful of viewers that have suitable TVs.

HbbTV – Hybrid Broadcast Broadband TV – lets people with suitably-equipped Internet-connected TVs or set-top-boxes navigate catch-up programming at the same time as watching broadcast programs, meaning you don't have to fire up your computer, laptop, tablet or phone to watch the catch-up channel. With SBS's schedule currently dominated by the football World Cup, and often peppered with risque European movies, the trial means it could be possible to take in streamed cinematic delights while watching football.

The broadcast marketing collective, Freeview, has been prepping its own launch under the perhaps-catchier Freeview Plus, to get behind the coming generation of smart TVs. Freeview Plus would provide a “single pane of glass” program guide to the last seven days' worth of programming from Australia's five free-to-air broadcasters (the Australian Broadcasting, the Seven, Nine and Ten networks, and SBS).

The SBS's own trial runs ahead of the planned July Freeview Plus launch.

According to this TechRadar report, only a handful of brand-new Panasonic TVs currently support the SBS beta, with other makers due to launch HbbTV-capable models later in the year.

TechRadar notes that there's currently no guarantee that the Panasonics will support the upcoming Freeview Plus. ®

*Bootnote: As Australia's prime purveyor of European arthouse movies, SBS shows far more sex than the more timid commercial broadcasters. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.