Feeds

Yes. App that lets you say 'Yo' raises 1 MEEELLION DOLLARS

One word? We can think of at least two

Choosing a cloud hosting partner with confidence

How much would you pay for an app that only allows users to send one word? A couple of quid?

Well, investors have forked out a good deal more to fund an app called Yo, which allows users to transmit just the word "yo" and nothing else.

The team has already raised $1m in funding and boasts 50,000 users who have sent a total of 4 million Yo messages.

Developer Or Arbel built the app in just eight hours. He claimed the “context-based communications” could be used by businesses as well as, well, youths who say "Yo".

Arbel moved from his home in Israel to San Francisco to launch the app, where he opened an office and began to hire staff.

"You usually understand what the Yo means based on who you get it from and when you get it," he said.

Its key appeal is that a message can be sent in just two clicks, rather than the 11 required to send a text with the message: "Yo."

One of the highest profile organisations to join in the Yo-volution is The Sun, which tweeted its support of the new app:

Perhaps unsurprisingly, Buzzfeed is all over Yo. It tweeted:

Definitely one of its more incisive posts.

Another Twitter user said "communicating with 0 characters seems Orwellian, or like a baby crying for attention," whatever that means.

It may disconcert investors to hear that there is already an app called Yo!+, which allows Malaysian people to send virtual greetings cards.

The firm behind the app wrote: "Yo! is a mobile greetings application with a tinge of Malaysian spice. Simply put, it sends greetings to your friends - Malaysian style. Instead of the boring old " Dear Bryan, I wish you good health. From someone who always remembers you" you can Malaysian-ise your greetings to "Yo! Bryan macha! Nak yumcha together tak?"

"Yo!" allows us to further embrace and express our Malaysian-ess, the beautiful local culture we shouldn't hide even from our fellow countrymen."

A bit more high-minded than the trendy monosyllabic software, about which El Reg can think of at least two words to say, at least one of which is unprintable. ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.