Feeds

Yes. App that lets you say 'Yo' raises 1 MEEELLION DOLLARS

One word? We can think of at least two

Next gen security for virtualised datacentres

How much would you pay for an app that only allows users to send one word? A couple of quid?

Well, investors have forked out a good deal more to fund an app called Yo, which allows users to transmit just the word "yo" and nothing else.

The team has already raised $1m in funding and boasts 50,000 users who have sent a total of 4 million Yo messages.

Developer Or Arbel built the app in just eight hours. He claimed the “context-based communications” could be used by businesses as well as, well, youths who say "Yo".

Arbel moved from his home in Israel to San Francisco to launch the app, where he opened an office and began to hire staff.

"You usually understand what the Yo means based on who you get it from and when you get it," he said.

Its key appeal is that a message can be sent in just two clicks, rather than the 11 required to send a text with the message: "Yo."

One of the highest profile organisations to join in the Yo-volution is The Sun, which tweeted its support of the new app:

Perhaps unsurprisingly, Buzzfeed is all over Yo. It tweeted:

Definitely one of its more incisive posts.

Another Twitter user said "communicating with 0 characters seems Orwellian, or like a baby crying for attention," whatever that means.

It may disconcert investors to hear that there is already an app called Yo!+, which allows Malaysian people to send virtual greetings cards.

The firm behind the app wrote: "Yo! is a mobile greetings application with a tinge of Malaysian spice. Simply put, it sends greetings to your friends - Malaysian style. Instead of the boring old " Dear Bryan, I wish you good health. From someone who always remembers you" you can Malaysian-ise your greetings to "Yo! Bryan macha! Nak yumcha together tak?"

"Yo!" allows us to further embrace and express our Malaysian-ess, the beautiful local culture we shouldn't hide even from our fellow countrymen."

A bit more high-minded than the trendy monosyllabic software, about which El Reg can think of at least two words to say, at least one of which is unprintable. ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
You'll find Yoda at the back of every IT conference
The piss always taking is he. Bastard the.
HANA has SAP cuddling up to 'smaller partners'
Wanted: algorithm wranglers, not systems giants
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.