Feeds

T-Mobile boss: 'High and mighty' Verizon and AT&T are 'raping you for every penny you have'

Woos new customers with seven-day iPhone trail and free internet radio

The Power of One eBook: Top reasons to choose HP BladeSystem

Updated T-Mobile CEO John Legere is outspoken at the best of times, but went further than ever before in his criticism of the conduct of Verizon and AT&T in the US market at the company's latest Un-carrier initiative launch.

"These high and mighty duopolists that are raping you for every penny you have," Legere said. "The fuckers hate you."

Legere was speaking in Seattle at a press event to launch the fifth stage of the company's Un-carrier plan intended to disrupt the US mobile market. Past initiatives have included abandoning two-year contracts, reimbursing cancellation fees from rival firms, and offering (sort of) unlimited data plans.

On Wednesday night, Legere announced two new ways to woo customers. First, he encouraged mobile users to try an iPhone 5s free of charge for a week with unlimited data, which should help reassure those worried about the strength and spread of T-Mobile's LTE network.

"While the carriers ask you to buy blind, the Un-carrier gives you transparency. Our network kicks ass, and now people can experience for themselves what a data-strong network can do with T-Mobile Test Drive," Legere said.

Participants who sign up will be sent an iPhone in the mail after submitting a credit or debit card capable of covering the $699.99 cost of the handset. They can then return it after seven days to any T-Mobile shop and pay nothing, or stump up a $100 fee if the phone is damaged.

Second, Legere announced a deal with online streaming service Rhapsody to provide unRadio – an ad-free music-streaming service with unlimited track skipping which doesn't count towards user's data plans. Rhapsody unRadio is free to those who have signed up to T-Mobile's Simple Choice unlimited data plan, and $4 a month for other users. ®

IN addition T-Mobile is also allowing free streaming from other internet radio sites, like Pandora, iTunes Radio, and Spotify, under its new Music Freedom initiative. It's also asking for suggestions of other streaming services to add to the program.

Update

John Legere has apologized on Twitter for his choice of words at last night's T-Mobile event.

Maximizing your infrastructure through virtualization

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.