Feeds

Will SanDisk move into enterprise kit after its Fusion-io slurp?

They might be onto something if they can sweet-talk HP into a deal

HP ProLiant Gen8: Integrated lifecycle automation

Storagebod Can SanDisk make a go of moving into the enterprise with its $1.1bn purchase of Fusion-io?

It is a very different market to the consumer space and although the margins are considerably higher, it brings with it many challenges. I think it’ll depend on the go-to-market strategy that SanDisk take and I fully expect them to carry on the current partnership strategy that appears to work well for them at present.

I don’t see SanDisk moving into the enterprise space as a sales-organisation just yet and I suspect that the ION Accelerator line may well be dropped.

And I expect to see some very close ties being built between SanDisk and HP. HP already resell the ioDrive cards and the new 3Par 7450 array utilises SanDisk Enterprise drives; it has been heavily pushed as a partnership between them.

Funny, really, that some people are touting SanDisk as the next EMC. EMC’s first really big partner, and arguably the partnership that enabled EMC to grow into the behemoth that it is, was HP. Well, it was until they fell out quite so badly.

What does this mean for the other flash upstarts? Nothing yet, most of them are in a very different space to Fusion-io but there’s a whole raft of them who are currently parading themselves in none too subtle ways.

They need to get bought out; they can’t all survive. And the list of suitors is rather short at the moment. But with non-traditional vendors such as SanDisk on the move, I think they’ll be feeling a little more positive. ®

Reducing security risks from open source software

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.