Feeds

Will SanDisk move into enterprise kit after its Fusion-io slurp?

They might be onto something if they can sweet-talk HP into a deal

Boost IT visibility and business value

Storagebod Can SanDisk make a go of moving into the enterprise with its $1.1bn purchase of Fusion-io?

It is a very different market to the consumer space and although the margins are considerably higher, it brings with it many challenges. I think it’ll depend on the go-to-market strategy that SanDisk take and I fully expect them to carry on the current partnership strategy that appears to work well for them at present.

I don’t see SanDisk moving into the enterprise space as a sales-organisation just yet and I suspect that the ION Accelerator line may well be dropped.

And I expect to see some very close ties being built between SanDisk and HP. HP already resell the ioDrive cards and the new 3Par 7450 array utilises SanDisk Enterprise drives; it has been heavily pushed as a partnership between them.

Funny, really, that some people are touting SanDisk as the next EMC. EMC’s first really big partner, and arguably the partnership that enabled EMC to grow into the behemoth that it is, was HP. Well, it was until they fell out quite so badly.

What does this mean for the other flash upstarts? Nothing yet, most of them are in a very different space to Fusion-io but there’s a whole raft of them who are currently parading themselves in none too subtle ways.

They need to get bought out; they can’t all survive. And the list of suitors is rather short at the moment. But with non-traditional vendors such as SanDisk on the move, I think they’ll be feeling a little more positive. ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Object storage bods Exablox: RAID is dead, baby. RAID is dead
Bring your own disks to its object appliances
Nimble's latest mutants GORGE themselves on unlucky forerunners
Crossing Sandy Bridges without stopping for breath
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.