Feeds

THREE'S A CLOUD! Microsoft veep says only Azure, Amazon, Google can do hyper space

No hint of a threesome between rivals, though

Internet Security Threat Report 2014

There are only three companies capable of delivering hyperscale cloud computing, the head of Microsoft’s Azure declared yesterday.

After years of cloud tub-thumping, it was inevitable that marketers would need a new modifier or level of hyperbole, and “hyper” is the obvious next choice. Definitions are elastic, but it's agreed hyper-gear can ramp up to handle exponential increases in demand with no hiccups.

Jason Zander, corporate veep of Windows Azure engineering, told the crowd at the Cloud World Forum in London yesterday, there were only “three vendors in the hyperscale world”.

The first is, inevitably, Microsoft with its own Azure offering; Zander took the opportunity to highlight the platform’s underpinning of first-person-shooter splatter-fest Titanfall, which avails itself of 100,000 cores within the Azure cloud.

The second, he said, were “our neighbours in Seattle”, which we’ll assume is Amazon, rather than Starbucks.

The third, said Zander, were some mysterious “friends down the coast in California”.

This opens up a range of possibilities. Facebook, home of friends real and pretend, is based down there, but doesn't really pimp out its data centres.

Zander was speaking at session sponsored by Hewlett-Packard, and was sandwiched between speakers from HP and Oracle. So, is there room for another ageing computer firm in the hyper world?

No, it would appear. Neither of these contenders fit the Microsoft definition of hyper – and Zander confirmed to us he was referring to Google.

Microsoft has about 15 data centres in its Azure network, including two in China. Just to rub salt in any wounds Zander may have inflicted on its rivals' pride, he noted that IBM – making its own bid for hypercloud domination with Softlayer – and Amazon had made declarations of intent to open data centres in the middle Kingdom, but only Microsoft had actually made it ashore so far. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.