Feeds

Twitter for iOS embraces Bing Translate in time for World Cup 2014

Read tweets by global fans of football, futbol, piłka nożna, Fußball, футбол, pêl-droed ...

Boost IT visibility and business value

Just in time for the multilingual, global sportsgasm that is World Cup 2014, Twitter has added Bing Translate to its iOS apps for Apple's iPad and iPhone.

Twitter with Bing Translate

Spanish? No problema. Turkish? Büyük sorun.
(click to enlarge)

It's another iOS win for Microsoft's Bing. Last week, Apple SVP for internet software and services Eddy Cue casually announced in passing during his part of the keynote of Apple's recent Worldwide Developers Conference that Bing would become the default search in iOS 8 for iDevices' "you ask, she answers" feature, Siri.

Now it's in Twitter's iOS apps for the iPhone and iPad.

Although the translation option isn't visible in the standard scrolling list of tweets, when you tap on an individual tweet to open it you're presented with a small globe icon and the offer to "Translate from ..." the language that Bing detects. Tap on that line, and you're presented with a translation of the tweet.

In our limited testing, Bing Translate did acceptably well with simple phrases in Spanish, but when we turned to, shall we say, more esoteric languages – at least here in the US of A – it became relatively Google Translate–like.

For example, when we asked Bing to translate a tweet by the Turkish-speaking Ufuk WORLDCUP, "Tamam kas falan her şeyi yapmışsın on numarada o kafayla kız değil de çimento kaldırırsın kardeşim sadece," we were told that he had tweeted, "Okay, you made a number of muscle and everything that's not the girl with the head on the cement raise your brother only."

Google stumbled just as badly, rendering the same line as "Okay muscle or something you've done everything on the number of head girl he does not remove the cement, my brother just."

Or maybe Ufuk WORLDCUP is simply a raging looney. Any Turkish speakers out there who might let us know which translation engine gets closer to his true intent? ®

Boost IT visibility and business value

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.