Feeds

Angelina Jolie 2.0 NOT an inspiration for Huawei phones, says exec

She was 'the most attractive woman in the world ... several years ago'

The smart choice: opportunity from uncertainty

Huawei’s head of mobile phone design reassured journalists last week that its future phones and tablets will look nothing like Angelina Jolie. Or, at least, nothing like the current incarnation of the stick-thin, slightly scary actress-turned-humanitarian crusader.

Joon Kim, who oversaw the design of the P7 (which El Reg has reviewed), cited a range of factors which inform Huawei’s design approach for devices, including harmony, unity, balance and rhythm, in a presentation to journalists last week in Italy’s fashion capital of Milan.

Kim said the vendor also looks to include an element of asymmetry in its devices. He cited a range of icons and mentors, including Leonardo da Vinci, Philipe Stark and his Juicy Salif lemon squeezer, and practically anything produced by Braun’s erstwhile design guru Dieter Rams.

While he was riffing on the importance of the golden ratio, attractiveness and integrity a slide popped up showing a number of images of a female face, with grids highlighting the model’s proportions.

Joon felt compelled to tell the audience that the face was in fact Angelina Jolie, who was considered “the most attractive woman in the world... several years ago.”

However, Joon continued, when erstwhile Lara Croft Jolie’s face was deconstructed, “if you look at her eyes, or her nose, her lip... here she’s not really beautiful... but in a certain way, all together, it makes her very beautiful.”

Huawei looked to combine elements in a similar way, he continued, to create an intriguing and attractive whole.

Similarly, said Kim, Huawei wanted to incorporate emotion into its design strategy, with curves helping here apparently, though this depended which segment of the market we’re talking about here.

Joon also paid tribute to Steve Jobs. He cited the iPhone as a landmark product, but described its current incarnation as somewhat cold and overly geometric. Which funnily enough, is how some people might describe the current incarnation of Angelina Jolie. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
DARPA-derived secure microkernel goes open source tomorrow
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.