Feeds

LEAKED: Redmond not allowed to sell 'Nokia' smartphones after 2015

WP will be even more finished when it's finished - Belfiore

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

Microsoft has 18 months left to use the Nokia brand name on its smartphones and mutant Androids, according to leaked notes prepared for internal marketing guidance.

Microsoft bought Nokia's phones business in April. Ironically, Redmond can continue using the Nokia brand longest for the part of Nokia it bought but didn't really want - the dumbphones. Reports from the negotiations that culminated in a deal suggest that Microsoft (sensibly) wanted Nokia's HERE maps division, but not the legacy Series 40 feature phone business. Nokia, meanwhile (sensibly) wanted to get shot of the dumbphones, and keep HERE. In the end Microsoft was saddled with a high volume, low margin business.

According to the leaked notes, the Nokia trademark will disappear from Lumia and X (Android) ranges sold by Microsoft next December 2015, but Redmond can keep using it on Series 40 feature phones. It's likely that the Lumia brand will continue - but you never know.

The info is contained in guidelines that appear to have been prepared before the deal closed, and published by blogger Evan Blass, better known as Evleaks, here.

On Twitter, Microsoft's corporate VP for Windows Phone Joe Belfiore has been justifying the decision to remove deeply integrated social network support from the operating system.

One of Windows Phone's unique features when it was launched was system level support for Facebook, Twitter and LinkedIn, but now Microsoft uses third party APIs - so it's as badly integrated as iOS or Android, and throws the user into the social network's own app. Belfiore says this allows Microsoft to update the support for social networks more often. Why this couldn't be done by rolling out platform updates more frequently - say, every few months, which is how often Apple updates iOS - is a mystery.

Business users will hardly care - Windows Phone 8.1 is a huge improvement over its predecessor - but the loss of deep integration means Microsoft can no longer run its "Smoked By Windows Phone" campaign, in which common tasks could be completed much more quickly than on Windows Phone's clunkier, older rivals.

In reality, it's probably a consequence of the huge rewrite undertaken since the first version of WP in 2010 - which was really a quick hack of lightweight code knocked together for Microsoft's Zune player. Almost everything has been rewritten since then, although the transition was so well executed that nobody noticed.

Belfiore also confirmed that Windows Phone 8.1 was still a work in progress. He tweeted that 8.1 was "finished" for the already-shipping Lumia 630 but, um, would be even more finished once it received an update. Then it would be done finished with all the finishing. Presumably.

The leaked guidelines also confirm the end for the award-winning Nokia font Pure™, whose "generous, rounded characters seem almost to flow into each other, as if there's no beginning and no end," Nokia said when it unveiled the font in (where else?) Hoxton back in 2011. "Their movement is gentle and pleasing, like ripples on a pond." ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.