Feeds

Yes. Facebook will KNOW you've been browsing for smut

Zuck's spell: Look into my eyes, not around the eyes. You're under

Choosing a cloud hosting partner with confidence

Vid Facebook is pushing the idea that it is offering tighter ad controls to its users just as it prepares to start targeting the web and app browsing habits of netizens in the US.

Judging by Facebook's campaign, its users are super-pumped about ads on the Mark Zuckerberg-run network, but would be even happier if all that commercial goo was "more relevant to their interests".

The Menlo Park-based company said it had decided to start mining the data tucked away in users' browsing history because "many companies [read: rivals] already do this".

The free content ad network said in a blog post that Facebookers who hate the idea of yet more intrusive advertising can switch the feature off via the "industry-standard Digital Advertising Alliance opt out". In other words, all Facebook users in the US will have their browsing behaviour tracked by default.

The company would not be able to do the same stealth-ad-bomb exercise in the European Union, however, because consent for such a mechanism has to be granted first.

Facebook said it planned to start offering ad preferences controls to Stateside users over the next few weeks. The policies - or presumably a tweaked, EU-flavoured version - are expected to follow later this year.

The company's main strategy appears to be to slurp data from an even more detailed profile of its 1.25 billion users, and it means that people who don't like the advertiser-friendly "like" button can now expect to see more behavioural ads as they stalk their chums on Facebook.

Meanwhile, in what appeared to be a clear snub to Microsoft, Facebook confirmed it will ignore the do-not-track mechanism in browsers including Internet Explorer, AdAge reported. However, it will apparently respond favourably to ad-tracking limitation settings on Google's Android and Apple's iOS. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.