Feeds

MAC MEN: Apple hiring 1,000 people for internal ad operation

Company looks to bring yet another operation in-house

Mobile application security vulnerability report

Apple is reportedly looking to hire up to a thousand people as part of a massive in-house advertising operation.

AdAge cited industry sources when reporting that the Cupertino giant was in the process of building a 1,000-person internal advertising operation that would compete with outside advertising agencies to produce the company's ads.

The report notes that as part of the effort, Apple has been headhunting advertising executives from outside firms, including some companies that currently work with Apple on producing its ads.

That Apple would be looking to bring yet another operation within the walls of 1 Infinite Loop should come as no surprise to those familiar with how the company operates. The firm has long been seen as preferring to control as much of its own operations as possible, with cofounder Steve Jobs in particular having a reputation for micromanaging much of the company's operations.

Apple has recently found itself flush with cash, and the company has used some of its surplus wealth to launch in-house operations to handle things such as designing processors, building maps, and manufacturing products.

Apple has a reputation for its memorable advertising campaigns. The firm's iconic 1984 Super Bowl commercial is considered to be among the greatest TV spots of all time, and other campaigns such as the "Think Different" series, "Say hello to iMac" and the "Mac/PC" campaign were hits for Apple and helped establish the company's reputation for being seen as "cooler" than rival tech firms which tended to have less successful advertising campaigns of their own.

With yet another operation going in-house, the company would be able to take even more control over how it is presented to the public, though hopefully this hiring campaign will go better for Apple than some of its previous staffing efforts. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.