Feeds

Salesforce slings software for … sigh … wearables

My gum, it's THE THINGIFICATION OF SALES

Security and trust: The backbone of doing business over the internet

Salesforce chief Marc Benioff runs his business from his phone and is annoyed that his favorite hotels don't recognize him when he walks in the door.

With Salesforce Wear, a developer software scheme to link Salesforce's customer relationship management systems to data generated from wearable technologies, Benioff may finally be satisfied.

The new developer scheme was announced by Salesforce on Tuesday. It sees the customer relationship management and data specialist build a "Developer Pack" that makes it easier for developers to tie the data generated by and interfaces of computer-loaded wearable gadgets to its Salesforce1 software platform.

At launch, the Salesforce Wear Developer Pack supports Google Glass, Google's upcoming Android Wear, Samsung Gear 2, Myo, Nymi, and Pebble.

Salesforce thinks developers could use the pack to build apps that, say, tie a hotel's notification system into a Galaxy Gear 2 watch so that high-end guests can get a signal on their wrist when their bed is turned down, or food is being sent on its way, and so on. It would also give operators of places like theme parks or resorts a way to build identity services into a device they can hand guests, which lets them track them in the process – something many will surely find unnerving, but companies will sadly be rather keen on doing.

Though Salesforce's marketing around wear is trying to talk about benefits to developers, there's a clear business goal as well.

"The ultimate business model is to drive more adoption of our platform," explained Salesforce's senior vice president of emerging technologies, Daniel Debow, in a chat with El Reg. "The more identity flows we have on our platform, the more that's good for us, good for our customers. We've tried to make it even simpler to make the plumbing simpler for developers."

What Debow did not say, but which is clear to us after one bottle of gin and three hundred powerpoint slides is that with Salesforce Wear, Benioff and Co. are running hellbent toward The Thingification of Sales. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.