Feeds

Apple seeks 'friendly' mouthpiece after losing tight-lipped Cotton spinner – report

Tim Cook himself reportedly leading search

Remote control for virtualized desktops

Apple has launched a bid to become friendlier to the outside world after losing famously reticent publicity chief Kate Cotton.

The fruity firm is looking for a new PR director in an apparent bid to rid itself of the mafia-style policy of omertà it has operated since the heyday of Steve Jobs.

Following the departure of Cotton, Re/code has quoted sources as saying that Cook himself will be personally involved in choosing a new spin doctor.

If Apple manages to bring about this new period of transparency, the strategy will represent a chink in the looming brick wall that has kept the press out of Cupertino's garden for many years.

Cotton was known for feeding a ravenous press with only the daintiest of morsels to keep them hungry for even a scrap of fruity news.

So will we see a more sociable Apple? Don't bet on it. ®

Intelligent flash storage arrays

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.