Feeds

Tech talk bloke compares girlfriend to irritating Java tool – did he deserve flames?

Joke or brogrammer idiocy – you decide

Choosing a cloud hosting partner with confidence

Poll A programmer was given a right shoeing on Twitter and various blogs for a classy move at a tech event – comparing Apache Maven to a beautiful-but-annoying girlfriend.

Jonathan Doklovic, principal developer at software-maker Atlassian, made the comments while giving a thrilling talk about plugins at the AtlasCamp 2014 in Berlin this week.

On a slide titled "Maven is my girlfriend", he presented a number of bullet points that compared the Java build tool to a lover. Here's his reasoning:

  • Looks beautiful
  • Complains a lot
  • Demands my attention
  • Interrupts me when I'm working
  • Doesn't play well with my other friends

The moment was photographed and tweeted by an attendee.

It went downhill from there – and the backlash eventually prompted an apology from Australia-based Atlassian.

Atlassian declared the slide-deck to be "simply not OK" in an apologetic blog afterwards.

The presentation was packed full of "inappropriate content", claimed CEO Mike Cannon-Brookes, who said the slides in no way indicated that his staff were angry sexist nerds.

"We are going through all the events that allowed this slide to reach the public," wrote Cannon-Brookes.

"We’ve already started immediate action. Where our organisation and process were lacking, we will add oversight. Where our culture is at fault, we will change that culture.

"It’s times like this when your culture and values as a company must guide your decision making. If they are true, they will shine through. We take our values seriously. We apply them to everything we do. We endeavour to ensure all Atlassians live and represent our values.

"Clearly today we let ourselves, our team and our industry down. We’ll continue striving, growing and learning."

So, in your opinion, dear reader, did the bloke in question fuel the "zomg all women are sooo annoying" brogrammer stereotype, or was this simply that most innocuous of things: a joke. Woddyafink? Let us know in the comments and vote below. ®

JavaScript Disabled

Please Enable JavaScript to use this feature.

Security for virtualized datacentres

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.