Snooping on a NetApp event: New cloudy OS on its way
We do the digging so you don't have to
Social media can deliver multiple micro-glimpses of previously closed events, like a NetApp analysts event in San Francisco yesterday which revealed a new OS - Cloud ONTAP - and a coming Connect product for mobile access.
Here’s what we discovered by mining a blizzard of tweets from attendees with the hashtag; #NetAppIAS14. It’s all, of course, in little wordy nuggets, courtesy of Twitter’s 140-character post limit.
First, a couple of snippets and then meatier stuff;
- Netapp’s chief marketing officer said it will have two user conferences in November; one in Las Vegas, the other in Berlin, Germany.
- NetApp's emerging business areas of focus are: Big Data, Mobile, and Object Storage.
- NetApp “Growing organically by focusing on customer problems for continued market share gains remains a core focus.”
- CEO Tom Georgens: we shipped more #flash than anyone in the industry. [93PB flash shipped (18PB in FY14)] We are the #1 provider of flash in the world. (Actually HDS and EMC claim the same position.)
- NetApp has sold 30,000 hybrid arrays and 1,000- all-flash arrays, yet most wouldn't list NetApp as a flash leader
- Over 70 per cent of all NetApp arrays are shipped with flash
- NetApp is largest storage provider to US federal government
- NetApp claims 1 Exabyte of storage managed by clustered Data ONTAP
- FlexPod on track for $3B revenue this year. 4100 FlexPod customers. Half systems used for database apps, 19 per cent for VDI. Big uptick for Flexpod Express
- 750,000 E-series systems shipped and over 700 branded E-series customers
- Georgens says of software-defined storage: "Management through the API is a failed model”.
- Georgens says: "software-defined is NOT the same as software-only”
- Georgens: data management software with no hardware dependency is the epitome of software-defined storage
- Georgens: “If it is 'truly' SW-defined storage, then the value proposition MUST remain the same no matter what HW is used.”
- Georgens: We can use Amazon for 'disk-as-a-service' resource, provide value-add management on top, become more pervasive”
- IDC’s Ashish Nadkarni tweeted: ‘“Object storage is finally a core focus area for NetApp - StorageGRID lives!
- NetApp is expanding StorageGRID to target emerging web-scale object opportunities. Simplified delivery will help spur adoption.
- A new release of StorageGRID - with S3 interface - due out later this year
- Use Object storage for data you don't care about, archive, media and web data repositories (save and monetise later)
- Object storage is gaining prominence as large-scale corporate archive. NetApp is watching this closely
- Georgens: customers want the cloud to be a seamless extension of what they have on premise
- Georgens: "There is lock-in in the cloud. Data has mass, and it's hard to move.”
- Georgens: There are workloads that make sense in the Cloud and there are those that don't. Customers are working that out.”
- Georgens mentions 'hyperscalers' as most disruptive part of cloud
- Georgens: NetApp has faced negative sentiments and turned threats (i.e. server virtualisation, flash) into opportunity [So ditto cloud? - Ed.]
- Dave Hitz: We won't create another cloud. We'll work with partners. Microsoft, Rackspace, and Verizon all on stage
- NetApp has formed a Cloud Business Group to focus its cloud innovation efforts for enterprises/cloud service providers
- Jon Kissane is NetApp Chief Strategy Officer and now General Manager, Cloud Business Group
- Rackspace's John Engates: We're experimenting with NetApp Data ONTAP running in the public cloud
This is a new version or variant of NetApp’s storage array operating system, Data ONTAP. It delivers storage resources using Amazon Web Services and Microsoft’s Azure, and integrated on-premise and off-premise data management
NetApp CloudONTAP schematic. Excuse crap mobile phone photo uploaded to Twitter.
- Cloud ONTAP is extending of Clustered Data ONTAP to Public Cloud
- CloudONTAP has agility, flexibility, elasticity and scalability
- Cloud ONTAP will appear as product and a service next year
- CloudONTAP covers the full modern "Born in the Cloud" Enterprise Application Development Lifecycle
- Strategy is "Cloud ONTAP" (coming next year) delivers hybrid with AWS/Azure
NetApp said CloudONTAP overcomes Data Gravity across hypervisors, on-premises and [public] cloud
NetApp will debut NetApp Connect later this year. It will address mobile endpoint data access, multi cloud storage environments.
Connect will address mobility needs securely with, with technology from 5 partners.
The product is based on NetApp’s ionGrid acquisition.
Flash Product Positioning
A slide shows NetApp’s flash array positioning, highlighting three platforms;
NetApp flash array positioning
It's interesting that the all-flash EF-Series arrays are classed as being faster than the coming FlashRay; that's unexpected. Perhaps FlashRay won't have mature high-availability when it's first launched.
Have a look at the Twitter hashtag #NetAppIAS14 to receive your very own blizzard of tweets about it. ®