Feeds

Help me Obi-Wan Kenobi! 3D HOLO-PHONE hinted in Amazon vid

Unknown, eye-bugging device teased in 'super awesome' footage

Internet Security Threat Report 2014

Amazon plans to unveil a new device later this month, according to a video posted to the e-tailer's official YouTube channel.

The cryptic clip features a series of people waggling their heads at an unknown product and saying things like, "that is really cool," "that's super awesome," and "oh, woo."

"It's very real-life," says one advert participant, "and uncomparable [sic] to anything I've seen."

Just what this unnamed product is, however – other than that it will be a "device" – remains a mystery. But Amazon has long been rumored to be working on a number of disruptive tech products at its skunkworks "Lab 126" facility in Cupertino, California.

Based on the video, the front-runner candidate would appear to be a smartphone with a 3D holographic display, which Jeff Bezos' firm has been thought to be working on for some time.

Find out what these Amazon customers are talking about

According to the most recent murmurings on the subject – from no less than the Wall Street Journal – the device creates stereoscopic images without the need for 3D glasses by tracking the position of each of the user's eyes and projecting the appropriate image into each.

Other companies are working on similar tech, and a startup called Liquid 3D aims to specialize in providing depth-defying screens for other vendors.

If Amazon's new device is in fact a smartphone, it will signal the company's entry into yet another new market. Amazon has long sold other firms' mobes through its discount phone store, but so far it has not marketed an own-branded handset.

But getting into the phone biz wouldn't be much of a stretch for the e-commerce titan. Its Kindle Fire line of fondleslabs have done respectable business (though their sales pale in comparison to Apple's iPad line).

Amazon's tablets are based on a custom version of Android that's designed to steer customers toward buying books, music, movies, and even apps from the company's eponymous online store, rather than from competitors like Google Play. An Amazon smartphone is likely to do the same.

Whether Amazon plans to offer specialized 3D content for its rumored holographic handset is unknown.

Whatever the mystery device turns out to be, Amazon has said that it will announce it at a launch event on June 18. Anyone who would like to attend said event can apply for an invitation at this link. ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.