Feeds

Help me Obi-Wan Kenobi! 3D HOLO-PHONE hinted in Amazon vid

Unknown, eye-bugging device teased in 'super awesome' footage

Intelligent flash storage arrays

Amazon plans to unveil a new device later this month, according to a video posted to the e-tailer's official YouTube channel.

The cryptic clip features a series of people waggling their heads at an unknown product and saying things like, "that is really cool," "that's super awesome," and "oh, woo."

"It's very real-life," says one advert participant, "and uncomparable [sic] to anything I've seen."

Just what this unnamed product is, however – other than that it will be a "device" – remains a mystery. But Amazon has long been rumored to be working on a number of disruptive tech products at its skunkworks "Lab 126" facility in Cupertino, California.

Based on the video, the front-runner candidate would appear to be a smartphone with a 3D holographic display, which Jeff Bezos' firm has been thought to be working on for some time.

Find out what these Amazon customers are talking about

According to the most recent murmurings on the subject – from no less than the Wall Street Journal – the device creates stereoscopic images without the need for 3D glasses by tracking the position of each of the user's eyes and projecting the appropriate image into each.

Other companies are working on similar tech, and a startup called Liquid 3D aims to specialize in providing depth-defying screens for other vendors.

If Amazon's new device is in fact a smartphone, it will signal the company's entry into yet another new market. Amazon has long sold other firms' mobes through its discount phone store, but so far it has not marketed an own-branded handset.

But getting into the phone biz wouldn't be much of a stretch for the e-commerce titan. Its Kindle Fire line of fondleslabs have done respectable business (though their sales pale in comparison to Apple's iPad line).

Amazon's tablets are based on a custom version of Android that's designed to steer customers toward buying books, music, movies, and even apps from the company's eponymous online store, rather than from competitors like Google Play. An Amazon smartphone is likely to do the same.

Whether Amazon plans to offer specialized 3D content for its rumored holographic handset is unknown.

Whatever the mystery device turns out to be, Amazon has said that it will announce it at a launch event on June 18. Anyone who would like to attend said event can apply for an invitation at this link. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.