Feeds

Samsung, Chipzilla in 4K monitor price cut pact

Tooling around to drop costs to $US399 so a whole family can fondle one slab

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Computex Intel and Samsung have created a “collaboration” to help the latter company slice the price of 4K monitors.

In a pre-Computex briefing call Lisa Graff, Chipzilla's PC Client Group veep and general manager of the Desktop Client Platforms Group opined that PC buyers are aware of 4K but that monitor costs are so high they're scaring punters away.

That's no good for Intel: punters won't buy a new PC packing this year's 4K-capable Core CPUs and graphics if 4K monitors are so expensive they make a new purchase too pricey.

Intel knows this and also knows that 4K monitor prices will drop over time, especially as volume increases and manufacturers get economies of scale. But Intel also knows the old one about the chicken and the egg and has decided to work with Samsung to shorten the time required to get 4K monitor prices tumbling.

'Engineering and tooling'

Graff was very cagey about the nature of the work the two are doing, but would say there's been no technology transfer between the two companies. “It is purely a collaboration,” she said. “Samsung did the work: engineering and tooling kinds of things.”

But why Samsung came to Intel's party isn't clear especially as it won't be the only beneficiary: the Korean company's monitor-making division supplies displays to plenty of other companies.

Whatever passed between Intel and Samsung, Graff said she expects 23.6 inch 4K monitors will go on sale for $US399 by year's end, a price about half that of current models.

Graff said cheaper 4K monitors will mean users whose phones start to include 4K cameras will consider new PCs to display their newly-captured images can be seen in all their glory. Some of those buyers, she hopes, will acquire 4K portable-all-in-ones (Portable AIOs), giant fondleslabs Intel hopes will give the PC market a jolt by offering a new form factor and prices from $999.

Chipzilla has even done a deal with board game maker Hasbro to bring Scrabble, Risk and The Game of Life to Portable AIOs in the expectation modern families will gather 'round a fondleslab for some gaming that doesn't involve hyperkinetic fragging. Such sessions will, however, involve some clever monitor-work: Graff said Portable AIO screens have required some special tweaks to cope with several hands fondling them at once. ®

The essential guide to IT transformation

More from The Register

next story
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?