Feeds

Brunner does a runner: Beats designer must hand the brand to Apple

'Arguably one of the world’s greatest companies,' right Rob?

The Essential Guide to IT Transformation

The man who designed the famous Beats by Dre headphones will not continue to work on the brand after its sale to Apple, it has been announced.

Robert Brunner was head of industrial design at Apple in the early '90s – where he worked on Macintosh, the original PowerBook and Newton – although he has quipped: "I sometimes joke that when I die, my tombstone will say: here lies the guy who hired Jonathan Ive."

He is now top dog at his own design firm, Ammunition, which looks after Beats' design. He first began working with the brand in 2006 after meeting up with Jimmy Iovine and Dr. Dre, who are now set to be the coolest members of Apple's executive board.

Although it is unclear what Apple is going to do with its largest ever acquisition, whatever happens Brunner will not be joining in.

In a statement, he claimed to be delighted that Apple and Beats had joined forces.

"We at Ammunition are absolutely thrilled that Beats—a business, a brand, a collection of products, and a group of friends that we have put so much of ourselves into—is becoming a part of Apple, arguably one of the world’s greatest companies and certainly the most design-led company of our era.

As a studio focused on pushing the limits of what design can do to create new business opportunities, we cannot imagine a more validating outcome.

"Over the next few months, the design for Beats will transition away from Ammunition," Brunner continued. "It’s tough to step down as Chief Designer for a brand I take so much pride in, but it certainly makes it easier knowing we are handing the reigns [sic] over to one of the world’s most successful design teams."

So does this mean Johnny Ive will take over as the Beats don daddy of design? No one outside of Cupertino and the Beats posse knows yet, because it is far from clear what Apple intends to do with its new toy. Perhaps it will incorporate the bass-blasting Beats tech into its laptops, just like HP once did.

It'll all depend on what Tim Cooky Cook, J-iVe and Dre decide after they rap about it for a bit.

Sadly, the man who first gave Ive a job won't be joining them on the stoop.

Life ain't nothing but an iThing. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.