Feeds

Apple goes after BlackBerry's last stronghold

Cupertinian outpost established in Indonesia

Providing a secure and efficient Helpdesk

Apple has opened an office in Indonesia.

Twitter member Fauzan Alfi, aka @fauzanalfi, spotted a new listing for Apple on the American Chamber of Commerce in Indonesia’s site. The address provided on that site matches that on Apple's own site.

Apple has also started hiring staff in Indonesia, some in retail roles.

Why does Apple – and why should you - care about Indonesia?

That the nation is the world's fourth most-populous and is on track to become one of the world's ten largest economies makes it worthy of everyone's attention. A growing middle class can probably afford Apple kit more than ever before.

Indonesia is also one of BlackBerry's last strongholds, so much so that last month it released an Indonesia-only BlackBerry Z3 Jakarta Edition. There's not much difference between the Jakarta and the Z3 offered to the rest of the world, but BlackBerry has made an investment in support for (local language) bahasa Indonesia, and also in local content and services.

Apple coming to town threatens that investment because Indonesia's emerging middle class will, like most folks around the world, be aware of BlackBerry's decline. Apple kit priced to meet local budgets and with local support – and language – could therefore make one of BlackBerry's last remaining strong markets just that bit tougher. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.