Feeds

Facebook exec: I HATE the INTERNET and I REALLY hate journalism

This thing that I use to earn a living every day is full of sh*t! <SHARE> <LIKE>

Security for virtualized datacentres

Comment Modern internet journalism is terrible and full of trivial clickbait designed for Facebook, says Mike Hudack, director of product management at, um, Facebook.

Of course, he didn't quite phrase it like that.

Writing on (where else?) Facebook, Hudack takes aim at a mainstream media which he says has become a "hollowed out" husk: derivative, and lacking any depth and confidence. Then he pours scorn on old media's would-be replacements, like Buzzfeed, The Huffington Post and Vice.

These are simply click-bait generators, devoid of depth or original reporting.

Personally I hoped that we would find a new home for serious journalism in a format that felt Internet-native and natural to people who grew up interacting with screens instead of just watching them from couches with bags of popcorn and a beer to keep their hands busy. And instead they write stupid stories about how you should wash your jeans instead of freezing them.

"It's hard to tell who's to blame." he writes "But someone should fix this shit."

Yes, somebody should. But who might this “somebody” be? Facebook has done nothing to ameliorate the trends Hudack decries, and plenty to encourage them. Facebook profits enormously from encouraging lowbrow click-bait. Its entire revenue apparatus is designed around quantity, not quality.

It's one of those fabulously un-self-aware remarks that Silicon Valley web titans specialise in. Eric Schmidt told us that we should change our identity to escape Google's crawlers, move house to avoid Google's Street View cameras and took a weird pride in how Google creeped people out.

Unlike Steve Jobs, who, later in life, took on a mission to save high-purpose journalism, Facebook has put nothing back either in terms of investment or technical infrastructure. Jobs worked with News Corp to create a digital publishing platform, offering an all-you-can eat deal inside one app. The venture was code-named “Project Alesia”. The idea was that this in turn would create a wholesale market for newspaper and magazine content. Alas, News Corp execs killed the project before it could bear fruit - leaving the iPad with a giant Newsstand-shaped hole when it launched in April 2010.

The iPad now has a Newsstand app - but it doesn't offer a one-stop, all you-can-eat deal, and it lacks the social and library features that were built into Alesia.

Facebook could choose to add a premium subscription, bundling all kinds of quality material, and so removing the incentive to populate its users' timelines with gibberish. But it chooses not to. Perhaps this is something its "Director of Product Management" might like to explore?

Valleywag calls it 'Facebook Exec Hates The Internet He Helped Create' - a headline that writes itself (and that's before you look at the URL! - Vulture Central's backroom gremlins).

Hudack's rant Facebook post can be found here. ®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
10 Top Tips For PRs Considering Whether To Phone The Register
You'll Read These And LOL Even Though They're Serious
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.