Feeds

Microsoft: Pssst, small resellers, want to sling our cloud?

Redmond opens up Azure with Open Licensing

Maximizing your infrastructure through virtualization

Microsoft is preparing to give its channel partners another way of selling Azure to their customers.

The new "Open Licensing" option gives resellers and other channel partner types a way to sell a small amount of Microsoft's Azure public cloud to a customer without having to enter into an Enterprise Agreement (EA) with Redmond or buy directly from the web portal.

"The business opportunity for Microsoft's partners around cloud also continues to expand, and I'm excited to share that Microsoft Azure is coming to the Open Licensing program on August 1, 2014," Microsoft wrote in a blog post announcing the move on Wednesday.

"'Open License' is a licensing program by Microsoft designed for a 'corporate, academic, charitable, or government organization' that wants to purchase a mimimum of five software licenses through the agreement," Microsoft says in an FAQ outlining the scheme.

"When you resell Azure in Open Licensing, you purchase tokens from your preferred Distributor and apply the credit to the customer's Azure Portal in increments of $100," Microsoft reveals in its blog post. "The credits can be used for any consumption-based service available in Azure. To add more credit, you simply purchase new tokens and add them to the account. This gives you the opportunity to manage your customer's portal, setup services, and monitor consumption, all while maintaining a direct relationship."

Reselling is one area where Microsoft has an edge over rivals such as Amazon and Google, which have far less experience in dealing with the complexities that arise out of sharing a bit of potential customer money with other, smaller firms.

Redmond's main competitor here is VMware, which recently miffed some of its own partners by spinning up an Azure-competing "vCloud Hybrid Service" public cloud, causing resellers of vCloud cloud to become a bit anxious.

Microsoft's new channel-fluffing announcement comes a few months ahead of its Worldwide Partner Conference, which will take place in Washington DC in July. More information is available for partners here. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
Disaster Recovery upstart joins DR 'as a service' gang
Quorum joins the aaS crowd with DRaaS offering
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.