Feeds

Microsoft: Pssst, small resellers, want to sling our cloud?

Redmond opens up Azure with Open Licensing

Choosing a cloud hosting partner with confidence

Microsoft is preparing to give its channel partners another way of selling Azure to their customers.

The new "Open Licensing" option gives resellers and other channel partner types a way to sell a small amount of Microsoft's Azure public cloud to a customer without having to enter into an Enterprise Agreement (EA) with Redmond or buy directly from the web portal.

"The business opportunity for Microsoft's partners around cloud also continues to expand, and I'm excited to share that Microsoft Azure is coming to the Open Licensing program on August 1, 2014," Microsoft wrote in a blog post announcing the move on Wednesday.

"'Open License' is a licensing program by Microsoft designed for a 'corporate, academic, charitable, or government organization' that wants to purchase a mimimum of five software licenses through the agreement," Microsoft says in an FAQ outlining the scheme.

"When you resell Azure in Open Licensing, you purchase tokens from your preferred Distributor and apply the credit to the customer's Azure Portal in increments of $100," Microsoft reveals in its blog post. "The credits can be used for any consumption-based service available in Azure. To add more credit, you simply purchase new tokens and add them to the account. This gives you the opportunity to manage your customer's portal, setup services, and monitor consumption, all while maintaining a direct relationship."

Reselling is one area where Microsoft has an edge over rivals such as Amazon and Google, which have far less experience in dealing with the complexities that arise out of sharing a bit of potential customer money with other, smaller firms.

Redmond's main competitor here is VMware, which recently miffed some of its own partners by spinning up an Azure-competing "vCloud Hybrid Service" public cloud, causing resellers of vCloud cloud to become a bit anxious.

Microsoft's new channel-fluffing announcement comes a few months ahead of its Worldwide Partner Conference, which will take place in Washington DC in July. More information is available for partners here. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
Seagate's triple-headed Cerberus could SAVE the DISK WORLD
... and possibly bring us even more HAMR time. Yay!
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.