Feeds

Panda-monium as Google updates key search algorithm

Panda 4.0 release will mean nervous days for Webmasters

Internet Security Threat Report 2014

Google has updated Panda, the algorithm it uses to weed out what it deems to be low-quality search results.

Panda was introduced in early 2011 as part of The Chocolate Factory's never-ending quest to sell more ads ensure search results satisfy searchers' thirst for knowledge. It's been controversial because some web publishers and businesses have felt it reduced traffic flowing to their sites, sometimes unfairly or arbitrarily.

Dishing out a little pain is Google's intent as is evident in the fact that Matt Cutts, author of the Tweet below announcing that Panda 4.0 is now upon us, glories in the title “head of the webspam team at Google.”

Panda is updated regularly, but the designation of this month's release as a point-oh release indicates it is a significant release. Searchengineland opines that “Google has made changes to how Panda identifies sites” and that ~7.5 per cent of sites could be impacted.

The Chocolate Factory isn't saying what's changed in Panda, at least in public. But it won't be long before plenty of others share their theories about what it's changed and who it hurts. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.