Feeds

Pure Storage's latest arrays cost DOUBLE what it claimed earlier

Hey, who wants a top-spec 250TB FA-450? I dunno, you got $900K?

HP ProLiant Gen8: Integrated lifecycle automation

Our Pure Storage range expansion story about the firm's FlashArray 400 series arrays prompted a missive from Pure saying that we'd got the price wrong. Which is strange given that we were quoting Pure's own figures.

According to Pure Storage's marketing bods, low-end model pricing for the FA-405 and FA-450 arrays was $6 to $8/GB and not $3 to $4/GB, which we originally reported last week – headline: "Hey, who wants a 40TB all-flash Pure box? I dunno, you got $160k?"

Using the $3 to $4/GB range, as featured in Pure's press release, we calculated the entry-level FA-405 would cost roughly $120,000 to $160,000 for a fully configured, 40TB usable, machine.

Pure said the FA-405 started at a price significantly less than $100,000. Marketeer Max Kixmoeller told The Register:

  • Pure doesn't set end-user "street" pricing since we sell through the channel (this would be illegal)...but we can give you estimates of what end-user pricing is at typical discounts and channel mark-ups. These will vary though by country, reseller, and volume of product purchased. Hence we tend to talk about ranges vs. absolute numbers.
  • Pure markets end-user pricing "starting at $3-$4/GB". This is for our larger systems, as the larger systems amortise the cost of the controllers over a large amount of flash. The more flash you add to a system, the lower the $/GB gets. Smaller systems have a higher $/GB as a result of this, typically in the $6-8/GB range.
  • So, to give you some examples:
    • Our new highest-end system is the FA-450, fully-configured with 250TBs usable, and that goes for $800 to 900K. $900K/250TB = $3.6/GB. Higher discounts would make it less expensive.
    • Our lowest-end system is the FA-405, configured with 10TB usable, which goes for $80-100K. At $80K, that would be $8/GB usable.
    • All the "usable" numbers above include all overhead (RAID, HA, FlashCare Reserve), and add the value of data reduction at typical rates.
  • Customers who buy large systems tend to be more focused on $/GB as the metric they look at, hence the $3-4/GB marketing range we use. Smaller customers tend to be focused on total acquisition cost, hence we say "Systems available for less than $100K”.

By extrapolation, a 40TB FA-405 at $8/GB would cost $360,000 and, at a $6/GB cost, would sting you for $240,000. Not cheap. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
Seagate chances ARM with NAS boxes for the SOHO crowd
There's an Atom-powered offering, too
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.