Feeds

Apple haggles with ISPs for fast lanes to its own websites – industry guru

Land of the free, home of the brave, cradle of two-tier internet

Internet Security Threat Report 2014

Apple is the latest firm said to be in talks with US ISPs on a deal to provide direct interconnects for improved streaming media performance.

Industry analyst Dan Rayburn of Frost and Sullivan said that the firm has been talking to carriers as part of a larger campaign to build out a content delivery network (CDN) for its streaming platforms such as iTunes and iCloud.

"As part of their build out, Apple is currently negotiating paid interconnection deals with some of the largest ISPs in the U.S." Rayburn said.

"I’m not going to disclose which ISPs they are talking to and what deals they have already done, but it’s interesting to note that with all the talk lately of net neutrality, peering and interconnect relationships, Apple isn’t out in the market making any complaints."

The interconnection deals would give a direct line from Apple's services to ISPs, allowing the company more control over the quality of services and potentially reducing bottlenecks when streaming content.

According to Rayburn, any deal would be similar to the interconnect agreements which Netflix has agreed to with Comcast and Verizon. In those deals, the streaming video company and service provider announced a 'direct connect' installment which would provide improved service quality, but would not grant the firm preferential treatment on the network itself.

Apple was reported in March to be working on an interconnect deal with Comcast which would include support for a branded set-top streaming box.

Such deals have become a point of contention in the battle over network neutrality. While Netflix has been at the forefront of making direct connection deals with carriers, the company has also been amongst the most vocal opponents of internet 'fast lanes' and the prospect that carriers could charge site operators and service providers in order to ensure that their traffic is not throttled by (real or perceived) network congestion.

Apple has thus far remained quiet on the subject of net neutrality as the matter continues to be debated in Washington DC. Earlier this week company co-founder Steve Wozniak, who has long-since left Apple in any official role, spoke out in support of net neutrality protections. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.